What WhatsApp-first D2C engagement actually looks like
- Order placed → confirmation + delivery tracker
- Delivered → product-care tip in 24 hours
- D+14 → review nudge with photo upload
- D+30 → cohort-specific cross-sell
- D+45 → replenishment trigger
- D+90 → upsell to subscription / refer-a-friend
Compliance basics every D2C team must get right
- Use only Meta-approved template categories (UTILITY, MARKETING, AUTH)
- Marketing opt-in is explicit (checkbox + clear copy)
- Honour opt-outs inside 24 hours
- No marketing between 10pm and 8am
- Stay inside the 24-hour service window from last customer reply
Related resources
Looking for more? Open the Industries menu to browse playbooks by sector, brand or mall.