Why most win-back campaigns fail
Win-back campaigns triggered on day 90 of inactivity convert at <10%. The customer has already moved on emotionally and behaviourally. The brands that win retention trigger interventions on day 30 of declining behaviour — not on day 90 of full inactivity.
The Fundle retention agent
- Daily churn risk score for every member (0-100)
- Behavioural signals: declining visit frequency, shrinking basket, narrowing category breadth
- Triggered intervention library: WhatsApp message, personalised coupon, premium tier offer
- Automated A/B testing of interventions per segment
- Real-time outcome tracking (did the win-back stick at 30 / 60 / 90 days?)
Related resources
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