What is Repeat Purchase Rate?
The percentage of customers who purchase more than once within a defined window (typically 90 or 180 days). The single cleanest measure of loyalty programme effectiveness.
Why it matters in modern loyalty
Repeat Purchase Rate sits at the intersection of customer data, machine-learning models and operational decision-making. Operators that measure and act on Repeat Purchase Rate consistently report 25-45% higher repeat-rate and 30-50% lower churn than those that don't. Fundle.ai's platform exposes Repeat Purchase Rate as a first-class data construct — surfaced in dashboards, exposed via API, and consumed by every AI agent in the stack.
How Fundle.ai uses this
- Real-time Repeat Purchase Rate computation across the member base
- Integration into campaign targeting and AI offer selection
- Exposed via natural-language query interface (Fundle Brain)
- Historical trend reporting + anomaly detection
Related concepts
Modern loyalty programmes combine many of these constructs — RFM, cohort migration, CLV, churn risk, incrementality — into a single operating model. Fundle.ai ships all of them native, no consulting required.
Related resources
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