01
QSR chain (180 stores)
+38% direct-channel orders, -22% aggregator dependence in 6 months.
Industries
F&B loyalty isn't about discounts. It's about becoming part of the routine.
AI loyalty for F&B chains. Frequency rewards, daypart-aware campaigns, menu personalisation, and delivery-aggregator independence.
Section 01
The thesis
The problem
Aggregators own the customer relationship. F&B chains are reduced to fulfilment kitchens. Without a direct loyalty programme, customer LTV is captured by the aggregator, not the brand.
The Fundle approach
Fundle's F&B loyalty engine breaks aggregator dependency. Direct enrolment via QR + WhatsApp, frequency-streak rewards, daypart-aware campaigns and menu personalisation that drives habit.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Daypart segmentation (breakfast / lunch / snack / dinner)
02
Frequency streaks ("5 visits = free dessert")
03
Menu personalisation
04
QR + WhatsApp enrolment
05
Delivery-aggregator switch nudge
In production
Use cases
What it looks like when this runs in production.
·+38% direct orders
·-22% aggregator share
Questions
Most asked
The questions enterprise loyalty teams ask first.
Can the loyalty programme integrate with aggregator orders?
Yes — Fundle ingests Zomato/Swiggy order data via API where supported, then nudges those customers to direct channels with better economics for both sides.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.