Offline Attribution
Did the campaign actually drive offline purchases?
01
The thesis
Why this matters
Bill scanning, loyalty transactions, POS integrations and consumer-identity matching let brands prove which campaigns drove which rupees — on the shop floor, not just in the dashboard.
Section 02
The components
How offline attribution actually works on the ground.
01
Bill scanning
AI-OCR captures SKU-level purchase data from any retail bill.
02
POS integrations
500+ Indian POS systems unified into one identity-resolved transaction stream.
03
Loyalty identity
Phone, email, card, wallet, UPI — resolved into a single member graph.
04
Control-group lift
Holdout cohorts on every campaign. Lift you can defend to the CFO.
05
Closed-loop ROI
Every campaign tied to incremental GMV — daily, weekly, quarterly.
Section 03
Connects to
Powered by the products that make this real.
This is not a slide. It runs across Loyalty, Brain, Experiences, Reach, ADSR and ConsentFirst — every day, in production.
Enterprise loyalty, CRM and engagement.
Fundle Loyalty
The institutional loyalty + CRM platform powering retailers, brands, malls, banks, hospitality, healthcare and airlines.
Ask your customer data anything.
Fundle Brain
The AI loyalty and customer intelligence engine — an AI analyst, strategist, campaign manager and consultant in one.
India's shopping rewards ecosystem.
Fundle Experiences
The consumer-facing rewards marketplace. 270+ premium brands, 10-second delivery, redeemable via WhatsApp, web and app.
The marketplace for India's malls.
Fundle Reach
Retail media + Space-on-Hire marketplace. 3,759 live ad spaces across 123+ premium malls and 47+ Indian cities.
Mall analytics and retail intelligence.
ADSR
The operating system for shopping malls. Sales, footfall, revenue, tenant performance, occupancy and benchmarking — in one institutional dashboard.
DPDP compliance, audit-ready.
ConsentFirst
India's leading Consent Management Platform. DPDP Act compliance in 30 days. 500+ organisations, 10M+ consents managed.
Get started
See offline attribution in your operating model.
A working session with the Fundle team — see how this category plugs into your existing systems.