01
Mall RMN
Mall sells in-app placements to tenant brands. ₹1-2.5 crore new revenue line per year.
Platform
Fundle.ai: Your loyalty data is already an advertising business. Activate it.
Build your own retail media network on Fundle. In-app placements, sponsored rewards, brand-funded offers, programmatic targeting on first-party loyalty signals.
Section 01
The thesis
The problem
Your loyalty programme captures rich first-party data — transactions, visit frequency, category affinity, basket value — but the data sits unused while the programme is logged as a cost centre on the P&L.
The Fundle approach
Fundle's Retail Media Network module turns the loyalty data into a direct revenue stream. Brands pay to reach your members through in-app placements, sponsored rewards, brand-funded offers, in-store digital signage, and programmatic targeting — all on consent-based, first-party signals.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Placement inventory: app banners, push, WhatsApp, store digital, receipt
02
Sponsored rewards in the catalogue
03
Brand-funded offers in campaigns
04
Programmatic targeting on first-party RFM, CLV, category and store signals
05
Self-serve brand portal: campaign setup, audience selection, billing
06
Brand reporting: impressions, redemptions, incremental sales for the brand
07
Settlement: GST-compliant invoices, automated revenue share
In production
Use cases
What it looks like when this runs in production.
02
Pharmacy chain RMN
FMCG and pharma brands pay to reach segmented chronic-medication members.
·₹1-2.5 crore / year new revenue (typical mid-size mall)
·8-15× margins vs traditional media
“We measure loyalty in incremental gross margin, not in app downloads. Every Fundle dashboard is built so a CFO can argue with the marketer on the same number.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
Is member data shared with brands?
No. Brands target audiences (not individuals); only aggregated reports are shared. Members receive offers via Fundle's consent-managed channels.
Is this compliant with India's DPDP Act?
Yes. Consent ledger, purpose-limited data use, member-controlled opt-out, and full audit trail.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.