The Problem
Mall economics are stuck on rent + CAM. New revenue lines are rare. Meanwhile, the operator is sitting on first-party data — visit frequency, tenant preferences, spend behaviour — that brands are paying ₹crores to access elsewhere.
The Fundle Approach
Fundle's RMN module gives operators a complete retail-media business: brand-facing self-serve portal, ad inventory across app/store/receipt, programmatic targeting on first-party data, GST-compliant settlement, and brand reporting that proves incremental sales.
Core capabilities
Everything you need, native — not stitched together from three vendors.
Brand portal (self-serve)
Multi-format inventory
Programmatic targeting
Settlement + reporting
In production
Mid-size operator (15 malls)
₹3.8 crore RMN revenue Year 1, 60% margin.
Frequently asked questions
How do we get brands onto the network?
Fundle ships with a Go-To-Market playbook and partner onboarding kit; many operators land 8-12 brands in the first 90 days.