01
Mid-size operator (15 malls)
₹3.8 crore RMN revenue Year 1, 60% margin.
Solutions
Fundle.ai: Stop renting square feet. Start renting attention.
Monetise mall first-party data through a retail media network. In-app placements, sponsored rewards, brand partnerships — without compromising member trust.
Section 01
The thesis
The problem
Mall economics are stuck on rent + CAM. New revenue lines are rare. Meanwhile, the operator is sitting on first-party data — visit frequency, tenant preferences, spend behaviour — that brands are paying ₹crores to access elsewhere.
The Fundle approach
Fundle's RMN module gives operators a complete retail-media business: brand-facing self-serve portal, ad inventory across app/store/receipt, programmatic targeting on first-party data, GST-compliant settlement, and brand reporting that proves incremental sales.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Brand portal (self-serve)
02
Multi-format inventory
03
Programmatic targeting
04
Settlement + reporting
In production
Use cases
What it looks like when this runs in production.
·₹1-3.8 crore/year
·60%+ margin
·15-25 brand partners typical
“Insight is useless if the operator can't act on it the same hour. Fundle compresses insight-to-action from weeks to minutes.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
How do we get brands onto the network?
Fundle ships with a Go-To-Market playbook and partner onboarding kit; many operators land 8-12 brands in the first 90 days.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.