Powering Growth for Malls, Brands & Consumers — Through Tech, Loyalty, Commerce & BI
Fundle.ai is India’s first full-stack platform that connects malls, brands, and shoppers through a WhatsApp-powered AI Driven loyalty and analytics engine — unlocking revenue, engagement, and actionable insights at every step.
The Evolution of Retail Loyalty is Here
Malls and brands across India attract millions of shoppers daily — but most don’t know who these customers are, what they spend on, or how to bring them back.
We bring together
- Malls → Better tech, monetisation, and shopper data
- Brands → Cohort-based marketing, loyalty programs, and precision analytics
- Shoppers → Rewards for every bill, right from WhatsApp
What is Fundle?
Fundle is a unified platform for mall operators, retail brands, and consumers. Our solution combines:
- SaaS tools for mall management
- WhatsApp-based loyalty programs for brands
- Deep customer insights for personalised re-engagement
- A centralised rewards system for shoppers
Built for Three Stakeholders
For Malls
- Digitise leasing, parking, footfall tracking & SOH sales
- Launch mall-wide loyalty programs in days, not months
- Monetise every shopper and unused mall space
For Brands
- Run your own loyalty program via Fundle
- Get real-time analytics by channel, store, and cohort
- Re-engage customers with precision via WhatsApp
For Shoppers
- Upload any mall bill on WhatsApp
- Earn Fundle Points instantly
- Redeem rewards on curated brands, events & offers
A Snapshot of Fundle's Impact
- ₹25 Cr+ new revenue potential per mall
- ₹500+ value created per shopper per year
- 10+ malls and 100+ brands live
- 5L+ annual shoppers reached
- Precision campaigns for >15 shopper cohorts
Brands Leveraging Fundle
Trusted by the best
We are backed by ICS Group, India’s largest mall management network with:
Who Uses Fundle
Built by Loyalty Experts, Backed by Industry Giants
Our Leaders
Fundle is founded by the same leadership team behind m’loyal (acquired by PayTM), which powered loyalty programs for 500+ top brands.