01
A new category
Real-World Consumer Activation
Engagement while shopping, not just inside an app. Traditional digital platforms only engage consumers when they are inside an app.
Read the thesis
Fundle.ai · Consumer Engagement Infrastructure · Édition 2026
The operating system between consumers and businesses.
Fundle.ai is the AI-powered Consumer Engagement Infrastructure for India — connecting loyalty, CRM, customer intelligence, retail media, rewards, bill-scan attribution and DPDP-compliant consent into one ecosystem. Six connected products. Brands, malls, banks, advertisers, consumers — all on one network.
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Loyalty members
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Reward brands
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Live ad spaces
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Premium malls
Section 01
The thesis
Most companies operate in one box. Fundle is the connective tissue across all of them.
CRM companies only do CRM. Loyalty companies only do loyalty. Ad companies only do advertising. Analytics companies only do analytics.
Fundle.ai sits at the intersection of Loyalty · CRM · Customer Acquisition · Retail Media · Consumer Analytics · AI · Commerce · Rewards · WhatsApp Engagement · Offline Attribution — and connects consumers, brands, malls, advertisers, banks and partners into one intelligent engagement network.
The goal is not to run loyalty programmes. The goal is to be the operating system for consumer engagement, customer intelligence and commerce monetisation.
Section 02
The ecosystem
Six connected products. One operating system.
Fundle is not one product. It is an ecosystem — each module strong on its own, transformative when combined.
01
Enterprise loyalty, CRM and engagement.
Fundle Loyalty
The institutional loyalty + CRM platform powering retailers, brands, malls, banks, hospitality, healthcare and airlines.
Explore02
Ask your customer data anything.
Fundle Brain
The AI loyalty and customer intelligence engine — an AI analyst, strategist, campaign manager and consultant in one.
Explore03
India's shopping rewards ecosystem.
Fundle Experiences
The consumer-facing rewards marketplace. 270+ premium brands, 10-second delivery, redeemable via WhatsApp, web and app.
Explore04
The marketplace for India's malls.
Fundle Reach
Retail media + Space-on-Hire marketplace. 3,759 live ad spaces across 123+ premium malls and 47+ Indian cities.
Explore05
Mall analytics and retail intelligence.
ADSR
The operating system for shopping malls. Sales, footfall, revenue, tenant performance, occupancy and benchmarking — in one institutional dashboard.
Explore06
DPDP compliance, audit-ready.
ConsentFirst
India's leading Consent Management Platform. DPDP Act compliance in 30 days. 500+ organisations, 10M+ consents managed.
ExploreSection 03
The Fundle moats
Three categories no single competitor owns.
Real-world consumer activation. Offline attribution. An API-driven partner ecosystem. The three moats that make Fundle uncopyable.
02
The CFO question, solved
Offline Attribution
Did the campaign actually drive offline purchases? Bill scanning, loyalty transactions, POS integrations and consumer-identity matching let brands prove which campaigns drove which rupees — on the shop floor, not just in the dashboard..
Read the thesis03
Reactivation as a service
API-Driven Partner Ecosystem
Reach your consumers wherever they engage — not just on your property. Fundle integrates with banks, fintechs, OTTs, loyalty programmes and rewards ecosystems.
Read the thesisSection 04
Who it’s for
One network. Five audiences. Bilateral value.
Consumers receive rewards, offers and experiences. Businesses receive acquisition, loyalty, analytics, media inventory and monetisation. Fundle is the layer in between.
For Brands
Acquire customers. Increase loyalty. Drive repeat purchases.
Read moreFor Malls
Understand shoppers. Increase tenant performance. Monetise media inventory.
Read moreFor Banks & Fintechs
Acquire customers. Reactivate dormant users. Drive transactions.
Read moreFor Advertisers
Measure attribution. Reach targeted shoppers. Run omnichannel campaigns.
Read moreFor Consumers
Earn rewards. Access offers. Discover brands. Unlock experiences.
Read moreSection 05
Proof in production
Outcomes, on the operating floor.
See every case studyHospitality
Orchid Hotels
+38%
direct booking share
“Single view of guest value across rooms, F&B and spa. OTA dependency dropped materially.”
Vikram Cotah · CEO
Read the storyFashion
Rangriti
+45%
repeat rate (Q1)
“Fundle Brain took our marketing ops from 6 to 2 people.”
Priya Menon · Head of CRM
Read the storyBeauty
NewU Beauty
-32%
90-day churn
“Churn predictions arrive 30 days before lapse. Win-back orchestration runs itself.”
Ankit Singh · CMO
Read the storyDepartment Stores
Cosmo Bazaar
4.1×
ADSR ratio
“The daily operating system for leasing and marketing.”
Sandeep Rao · COO
Read the storyDepartment Stores
Lifestyle
+29%
member repeat rate
“We went from 12 generic campaigns a month to 200 micro-campaigns the AI runs itself.”
Head of CRM · Lifestyle
Read the storyFashion
Westside
+24%
repeat purchase rate
“Members now hear from us when a drop matches their style — not when the calendar says so.”
Loyalty Lead · Westside
Read the storyFashion
Pantaloons
+31%
campaign conversion
“The household view changed everything — we market to families, not phone numbers.”
VP Marketing · Pantaloons
Read the storyJewellery
Tanishq
+18%
high-value repeat purchase
“Jewellery loyalty is about being remembered at the right moment. The platform gets the moment right.”
Retail CRM Head · Tanishq
Read the storyMalls
Phoenix Marketcity
+27%
member visit frequency
“For the first time we know our shoppers by name — and can prove our marketing moves their spend.”
Centre Director · Phoenix Marketcity
Read the storyMalls
Inorbit Malls
+23%
repeat footfall
“One programme, four cities, every tenant — and a daily number the CEO actually reads.”
Head of Marketing · Inorbit
Read the storyMalls
DLF Mall of India
+21%
member spend per visit
“Shoppers come for the destination. Now the data makes every visit worth more.”
AVP Marketing · DLF Malls
Read the storyMalls
Select CITYWALK
+25%
premium member retention
“Our shoppers expect to be known. The platform makes that possible at ten thousand people a day.”
Marketing Head · Select CITYWALK
Read the storyPharmacy
Apollo Pharmacy
+33%
refill adherence
“Refill reminders that actually arrive on time changed adherence — and our repeat business.”
Retention Lead · Apollo Pharmacy
Read the storyF&B
Cafe Coffee Day
+38%
visit frequency
“Streaks turned occasional visitors into daily regulars. The data shows exactly which offer works at 4pm.”
CMO Office · Cafe Coffee Day
Read the storyFashion & Lifestyle
FabIndia
+26%
cross-category adoption
“Our customers buy a philosophy, not a product. Engagement finally reflects that.”
Customer Director · FabIndia
Read the storyElectronics
Croma
+22%
accessory attach rate
“The upgrade-window prediction alone pays for the platform. We reach customers exactly when they start researching.”
Head of CRM · Croma
Read the storyMalls
Lulu Mall
+24%
weekend member spend
“Sixty thousand visitors a day, and we finally know which campaigns bring them back.”
Mall Director · Lulu
Read the storyEthnic Wear
Manyavar
+35%
occasion-window conversion
“A wedding is thirty purchases across one family. Now we see — and serve — the whole committee.”
GM Marketing · Manyavar
Read the storyQSR
KFC India
+19%
order frequency
“Counter speed was non-negotiable. Earning happens at billing with zero added seconds.”
Digital Lead · KFC India
Read the storyCafe
Tata Starbucks
+28%
weekly active members
“Status works. Members protect their Gold tier like frequent flyers protect miles.”
Loyalty Manager · Tata Starbucks
Read the storyGet started
Plug into India’s consumer engagement infrastructure.
A working session with the Fundle team — see how the six products combine for your specific brand, mall, bank or audience.