Free downloads
Six playbooks. Hundreds of hours saved.
The same frameworks our strategy team uses with retail and mall clients across India and MENA. Drop your details, get the PDF.
Loyalty Program Audit Checklist
30-point audit checklist used by our team to diagnose 60+ loyalty programs across India and MENA. Score your program against best practices.
Loyalty ROI Playbook
How to build a defensible loyalty ROI model: incrementality, retention lift, point liability, and a worked example with real numbers.
Dynamic Couponing Implementation Guide
From batch coupons to AI-personalised offers. Architecture, decisioning, and a 90-day rollout plan with KPIs.
WhatsApp Loyalty Playbook
Templates, automation flows, and compliance for running an entire loyalty programme on WhatsApp. Includes 12 message templates.
Mall Loyalty Blueprint
First-party data architecture for shopping malls: WhatsApp bill-scan, footfall analytics, brand revenue share, retail media monetisation.
Cohort Analytics Template
The exact cohort framework we use for retail clients: 11 RFM segments, churn signals, win-back triggers, and a ready-to-edit reporting template.