Loyalty launch checklist
Agree the economics, rules, data and customer journey before launch.
- Define the commercial objective and baseline.
- Agree earn base, rate, point value, expiry and redemption cap.
- Check return, cancellation and duplicate handling.
- Agree customer eligibility and channel permissions.
- Model cost and test representative baskets.
- Verify migrated balances, customer communication and support.
- Pilot and compare outcomes before expanding.
