“Can a shopper understand earning and redemption in one visual?”
Fundle Brain
01
Define the one thing to understand
Choose the customer question or business point the creative must explain. Gather the exact facts, rules and approved assets needed to support it.
02
Storyboard the explanation
Arrange the hook, context, evidence and action in a sequence. Give each frame or section a purpose before adding decorative detail.
03
Produce the required variants
Adapt the story to its channel while preserving product facts and visual consistency. Check screenshots and charts at the size people will actually see.
04
Check the final destination
Verify copy, terms, readability and the linked page. Compare response across meaningful variants to learn which explanation works best.
BUILT AROUND THE WORK
The business detail is the creative idea.
The strongest retail visual makes a useful idea easier to understand: how a reward works, why a product fits a need or what changed in a trading period. Fundle’s creative workflow starts with that message and builds the format around it.
01
Retail infographic stories
Translate a customer journey, programme rule or operating workflow into a clear sequence. Use diagrams for relationships and sourced figures for quantitative claims.
02
Campaign asset families
Carry one message across a carousel, website section, messaging visual and store display. Adapt hierarchy and text length to the actual reading context.
03
Actual product evidence
Use current product captures where the interface is the story. Remove client names and identifying data, preserve the real controls and label explanatory diagrams separately.
04
Production-ready detail
Keep aspect ratio, legibility, safe areas, terms and destination links in the brief. An attractive asset still needs a readable offer and an obvious next step.
THE OPERATING FLOW
From the first question to the next useful action.
A loyalty programme has several rules, but the shopper needs one clear explanation: what they earn, how they redeem and what to do next. A good visual makes those decisions easy.
01
Define the one thing to understand
Choose the customer question or business point the creative must explain. Gather the exact facts, rules and approved assets needed to support it.
02
Storyboard the explanation
Arrange the hook, context, evidence and action in a sequence. Give each frame or section a purpose before adding decorative detail.
03
Produce the required variants
Adapt the story to its channel while preserving product facts and visual consistency. Check screenshots and charts at the size people will actually see.
04
Check the final destination
Verify copy, terms, readability and the linked page. Compare response across meaningful variants to learn which explanation works best.
BRING YOUR BUSINESS QUESTION
Give Fundle Brain something useful to work on.
Start with the question. Define the data and workflow needed to answer it.
↗Can a shopper understand earning and redemption in one visual?
↗Which product screen best demonstrates this workflow?
↗What should the viewer do after the final carousel slide?
CONNECT
Start with the right data.
Approved brief, product or programme facts, brand assets, format requirements and campaign terms.
PUT IT TO WORK
Leave with a useful output.
Storyboards, copy, graphics and channel-ready variants for approval.
MEASURE WHAT MATTERS
Creative engagement / clarity / campaign response
Match measurement to the creative’s purpose: comprehension for explainers, useful engagement for educational content and response for campaign assets. Compare like audiences and placements.
GOOD QUESTIONS
Before we get started.
Can we use existing brand creative?
Yes. Begin with your approved assets and design rules so new outputs stay recognisable and product details remain accurate.
Will product screenshots be recreated as illustrations?
Actual product evidence should remain an authentic capture. Crop or redact identifying material; use a separate, clearly labelled diagram when an explanation needs a simplified visual.
Can this use our LinkedIn infographic style?
Yes. Use representative approved posts as the visual reference, then carry their hierarchy, typography and storytelling into web and campaign formats.
