AS
Abhinav Sharma
Co-founder & CEO
15+ years in Indian retail loyalty. Previously led customer engagement programmes for some of India's largest mall and brand groups.
The firm
Loyalty, rebuilt for Indian retail.
Fundle.ai exists to make every Indian retail brand and shopping mall operator profit from their first-party data — not just collect it.
Section 01
The story
We spent 15+ years inside Indian retail — running mall marketing teams, building tenant analytics, fighting for marketing budgets that came back six months later as “open rate” dashboards. The problem was clear: every Indian retail brand is sitting on a goldmine of first-party data, but the tools to actually act on it were either built for the US e-commerce world, or built ten years ago for the loyalty-card era.
Fundle.ai is the platform we wished existed when we ran loyalty for 100+ stores ourselves. AI agents that take ownership. WhatsApp-first. ADSR-first. Pine-Labs-first. And honest enough to tell you when an idea is bad.
Section 02
Founders
The team behind Fundle.
AG
Anmol Gupta
Co-founder & Head of Product
Built AI-native data platforms in retail and fintech. Obsessed with operator-level usability.
VK
Vineet Kumar
Co-founder & Head of Growth
Mall industry veteran. Scaled tenant intelligence and footfall analytics across 50+ Indian centres.
Section 03
What we believe
Four convictions that shape the work.
01
Operator-first
We don't build dashboards. We build the things that actually run in the marketing ops room every morning.
02
India-native
WhatsApp-first. Pine-Labs-first. Cash-aware. Vernacular-ready. Built for the way India actually buys.
03
Numbers over noise
Every claim on this site is backed by data from our deployments. No vendor fairy-tale marketing.
04
AI as a workforce
AI agents that take action — not co-pilots that just suggest. That's the gap we exist to close.
Next step
Want to work with us?
Either as a customer, partner or candidate — we read every message.