Privacy Policy

1. Introduction

Fundle Technologies Pvt. Ltd. ("Fundle.ai", "we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.fundle.ai), use our platform, or engage with our services. By accessing or using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

• Contact Information: Name, email address, phone number, company name, and job title when you fill out forms, request demos, or contact us.
• Account Information: Credentials and profile details when you create an account on our platform.
• Business Data: Retail transaction data, customer data, and analytics data that you or your organisation upload to or generate through our platform.
• Communications: Records of correspondence when you contact our support or sales teams.

2.2 Automatically Collected Information

• Device & Browser Data: IP address, browser type, operating system, device identifiers, and screen resolution.
• Usage Data: Pages visited, time spent, click patterns, referral sources, and navigation paths.
• Cookies & Tracking: We use cookies, web beacons, and similar technologies to enhance your experience and gather analytical data.

3. How We Use Your Information

• To provide, maintain, and improve our platform and services.
• To process demo requests, inquiries, and customer support communications.
• To deliver AI-powered analytics, loyalty programme management, and data intelligence outputs as contracted by your organisation.
• To send transactional communications related to your account or our services.
• To send marketing communications (only with your consent; you may opt out at any time).
• To monitor and analyse usage trends, improve user experience, and develop new features.
• To detect, prevent, and address fraud, security issues, and technical problems.
• To comply with legal obligations and enforce our terms.

4. Data Sharing & Disclosure

We do not sell your personal data. We may share information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in operating our platform (cloud hosting, analytics, email delivery), bound by strict confidentiality agreements.
• Business Clients: Aggregated and anonymised analytics outputs are delivered to our retail clients as part of our contracted services. Individual consumer data is never shared without explicit consent.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

5. Data Security

We implement industry-standard security measures including encryption at rest and in transit (AES-256, TLS 1.3), role-based access controls, regular security audits, and SOC 2-aligned operational practices. Your business data is isolated in dedicated tenant environments. While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is 100% secure.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions are retained for up to 24 months. Platform data is retained for the duration of the active service agreement and for 90 days following termination, unless otherwise specified in your contract.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data, subject to legal retention obligations.
• Restriction: Request restriction of processing under certain circumstances.
• Portability: Request transfer of your data in a structured, machine-readable format.
• Objection: Object to processing of your data for direct marketing purposes.

To exercise any of these rights, contact us at Abhinav.khanna@fundle.ai.

8. Cookies

We use essential cookies for site functionality, analytical cookies (via PostHog) to understand usage patterns, and marketing cookies only with your explicit consent. You can manage cookie preferences through your browser settings. Disabling essential cookies may impair site functionality.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party site you visit.

10. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions or concerns about this Privacy Policy or our data practices, contact us at: