Actual product capture · Actual product capture · FundleReach AI Planner · Campaign brief before generation. No client identifiers are shown.
THE BUSINESS QUESTION
“Which format mix supports this launch objective?”
Fundle Brain
01
Define the objective
State the desired change and the audience. A product launch, sampling activity and store-footfall campaign need different combinations of placement and measurement.
02
Set the planning boundaries
Enter cities, budget, duration and preferred formats. Add the constraints that affect execution, such as a launch date or required activation space.
03
Develop the media mix
Use the planner to request a proposed campaign structure. Review the format rationale and geographic allocation against the brief.
04
Confirm the delivery plan
Validate dates, availability, production specifications and reporting requirements with the responsible media team before booking or launch.
BUILT AROUND THE WORK
Turn a campaign brief into a mall-media plan.
FundleReach connects the advertiser’s objective with mall advertising inventory and planning choices. Its live AI Planner starts with the campaign goal, industry, audience, cities, budget, duration and preferred formats.
01
A structured campaign brief
Choose awareness, launch, footfall, conversion or engagement as the objective. Add the intended audience and practical brand requirements so the plan has a clear commercial purpose.
02
Market and budget choices
Select target cities, enter the budget in rupees and set the campaign duration in weeks. These inputs give the planning workflow a defined geographic and commercial scope.
03
A mix of mall formats
The live planner offers formats including pillar and façade branding, atrium space, LED screens, escalator and lift branding, kiosks and sampling spaces.
04
Planning before booking
Use the proposed mix as the basis for checking inventory, dates, specifications and measurement. A generated plan is a planning output; confirmed availability and commercial terms belong to the booking process.
THE OPERATING FLOW
From the first question to the next useful action.
A brand wants visibility near relevant retail activity. Start with the objective and geography, match the available formats, then specify delivery evidence before the booking.
01
Define the objective
State the desired change and the audience. A product launch, sampling activity and store-footfall campaign need different combinations of placement and measurement.
02
Set the planning boundaries
Enter cities, budget, duration and preferred formats. Add the constraints that affect execution, such as a launch date or required activation space.
03
Develop the media mix
Use the planner to request a proposed campaign structure. Review the format rationale and geographic allocation against the brief.
04
Confirm the delivery plan
Validate dates, availability, production specifications and reporting requirements with the responsible media team before booking or launch.
BRING YOUR BUSINESS QUESTION
Give Fundle Brain something useful to work on.
Start with the question. Define the data and workflow needed to answer it.
↗Which format mix supports this launch objective?
↗How should the brief change across target cities?
↗What evidence will show that each booked placement ran as agreed?
CONNECT
Start with the right data.
Approved inventory, availability, rate cards, advertiser brief and proof-of-display requirements.
PUT IT TO WORK
Leave with a useful output.
Media shortlist, campaign package and delivery reporting requirements.
Define booked inventory, delivery evidence, campaign dates and agreed audience estimates separately. Add enquiries, scans, redemptions or store response where the campaign has a credible measurement path.
GOOD QUESTIONS
Before we get started.
How does FundleReach fit?
FundleReach is the mall advertising and retail-media ecosystem within the wider Fundle offering. Inventory and campaign scope are confirmed for each brief.
What is shown in the product screenshot?
The image is a capture of the live FundleReach AI Planner input form. It shows the real campaign controls before a plan is generated and contains no client account or campaign identity.
Does generating a plan book advertising space?
No. Planning and booking are distinct steps. Confirm availability, commercial terms, production requirements and the intended booking action with the media team.
