A focused enterprise relationship can expand across customer, commercial and operating workflows.
01
Vertical intelligence
Retail and mall definitions, business rules and operating context shape the workflow.
02
Embedded enterprise work
Loyalty, campaigns, partner sales, settlements and tenant reporting connect to recurring business needs.
03
Expansion across the relationship
Start with a clear problem, connect the relevant systems and extend to adjacent workflows.
04
A retail ecosystem context
Fundle sits within the ICS Group business ecosystem, with a relevant physical-retail perspective.
BUILDING THE BUSINESS01
The product proposition
Fundle Brain is the common intelligence interface. Retail AI and Mall AI provide the specialist workflow context. The ambition is to make the next business decision easier to understand and act on, without requiring the team to join every source manually.
02
A practical adoption model
Start with a specific operating need and a measurable output. That may be a loyalty programme, a settlement review or a dependable tenant-sales brief. Data connections, rules and user adoption establish the basis for adjacent workflows.
03
The business model direction
Fundle’s strategy combines enterprise platform relationships with workflow and usage opportunities. Retail media and permission-aware audience services form part of the broader direction. Commercial terms and availability are determined by the agreed deployment.
04
What an investor discussion covers
Request the current management presentation, financial and commercial information, deployment evidence, company structure and financing context directly from the team. The conversation can cover product depth, customer adoption, enterprise economics, distribution and the next stage of development.
THE PEOPLE BEHIND FUNDLE BRAIN
Retail experience. A shared AI direction.
Meet the leadership connecting retail domain knowledge, enterprise technology and business adoption.
Vineet's work brings together agentic AI, technology, loyalty and catchment strategy for offline retail. He is also Founder and Managing Director of HearClear. His professional focus spans growth marketing, marketing strategy and business analytics, with Fundle.AI listed among his current ventures.
Abhinav is Chief Business Officer at Fundle.AI, working at the intersection of retail, customer intelligence, AI and growth. He works with retailers, brands, malls and enterprise teams, with a focus on agentic AI transformation, customer engagement and loyalty. He studied at Manipal Institute of Technology.
Deepak is Chief Technology Officer at Fundle.AI and a technology and analytics leader with more than 19 years of experience. His focus covers enterprise AI transformation, AI agents, autonomous workflows, data and automation, alongside loyalty, CRM and customer feedback for retail and malls.
Anmol is Vice President at Fundle.ai and HearClear India. His professional focus includes retail and enterprise AI, customer engagement, loyalty, AI agents and marketing technology. His earlier experience includes a sales role at Mobiquest Mobile Technologies, and he studied at Amity International Business School.
Land a defined workflow → Demonstrate operating value → Evaluate adjacent needs → Agree the next scope. An illustrative adoption thesis: a useful initial workflow can reveal adjacent operating questions worth evaluating.
The operating map
Earn the right to expand the scope. Explore the infographic below the film for the full workflow.
The next useful action
An illustrative adoption thesis: a useful initial workflow can reveal adjacent operating questions worth evaluating.. Connect the question, the evidence and the next useful action.
THE WORKFLOW, EXPLAINED
Earn the right to expand the scope.
An illustrative adoption thesis: a useful initial workflow can reveal adjacent operating questions worth evaluating.
