A purchase. A reward. A reason to return. Explore the infographic below the film for the full workflow.
The next useful action
Review programme economics, then configure the approved rules. Repeat purchase rate · reward cost · contribution margin
Actual product capture
Actual product capture · Loyalty configuration · Client branding and customer records excluded. Displayed settings belong to the captured configuration.
Actual product capture · Actual product capture · Loyalty configuration · Client branding and customer records excluded. Displayed settings belong to the captured configuration.
THE BUSINESS QUESTION
“Which members earned points but have never redeemed?”
Fundle Brain
01
Set the commercial objective
Choose whether the first programme should improve second purchase, frequency, basket value or retention. Record the current baseline and affordable reward cost.
02
Translate the policy into rules
Map earning bases, tiers, benefits, expiry and redemption limits into the configuration. Check representative baskets, partial returns and transactions that combine offers.
03
Connect the customer journey
Define enrolment, first earning, tier progress, redemption and post-purchase communication. Carry the relevant permissions into campaign audiences.
04
Review the programme as a business
Read sales, repeat behaviour, points issued, redemption and outstanding liability together. A busy rewards programme should also make commercial sense.
BUILT AROUND THE WORK
A loyalty programme is a set of commercial decisions.
What should a customer earn? When should a tier change? How much of a bill can rewards pay for? Fundle brings these decisions into a configurable programme, with the customer and transaction context needed to operate it across stores.
01
Earning that fits the business
Configure points per currency unit or percentage-based earning. Choose the earning base, including pre-tax or tax-inclusive treatment, and define category and store-type multipliers.
02
Tiers with a clear purpose
Set tier bands, earning multipliers and upgrade bonuses. Define the reset cadence so a shopper’s status reflects the programme rules, rather than an unexplained manual adjustment.
03
Reasons to return
Configure welcome, birthday, anniversary and referral bonuses alongside festival boosters. Keep eligibility and timing connected to the customer moment each benefit is designed to support.
04
Redemption and liability
Set point value, minimum redemption, maximum bill percentage and expiry. Account for coupon stacking, returns, OTP redemption and scheduled earning or redemption pauses.
THE OPERATING FLOW
From the first question to the next useful action.
A fashion customer has bought three times, but has now missed their normal purchase window. The retention workflow checks recent returns, category preference and communication eligibility before recommending a relevant reason to come back.
01
Set the commercial objective
Choose whether the first programme should improve second purchase, frequency, basket value or retention. Record the current baseline and affordable reward cost.
02
Translate the policy into rules
Map earning bases, tiers, benefits, expiry and redemption limits into the configuration. Check representative baskets, partial returns and transactions that combine offers.
03
Connect the customer journey
Define enrolment, first earning, tier progress, redemption and post-purchase communication. Carry the relevant permissions into campaign audiences.
04
Review the programme as a business
Read sales, repeat behaviour, points issued, redemption and outstanding liability together. A busy rewards programme should also make commercial sense.
BRING YOUR BUSINESS QUESTION
Give Fundle Brain something useful to work on.
Start with the question. Define the data and workflow needed to answer it.
↗Which members earned points but have never redeemed?
↗Are tier upgrades followed by stronger repeat purchase?
↗Which stores are growing sales while reward cost rises faster?
CONNECT
Start with the right data.
Customer IDs, transaction lines, returns, store hierarchy, product categories, reward rules and channel permissions.
PUT IT TO WORK
Leave with a useful output.
Programme specification, eligible cohorts, offer recommendations and a measurable campaign brief.
Track repeat purchase within a stated window, time to second purchase, redemption participation and contribution after incentives. Keep outstanding points and their configured value visible; points issued alone are not a measure of success.
GOOD QUESTIONS
Before we get started.
Can we keep our existing loyalty programme?
Yes. Begin with the existing rules and customer records. Agree the migration, points balances and expiry treatment before changing the customer experience.
Can earning differ by category or store format?
The rule configuration includes category and store-type multipliers. Confirm the relevant masters and how overlapping rules are resolved in your programme.
How should returns affect rewards?
Define point reversals, partial returns and already-redeemed balances before launch. Validate the agreed policy against the transaction flow and explain it clearly to customers.
