Unified Retail Intelligence Platform
End-to-end platform that powers malls, brands, and consumers through unified data, AI insights, and monetisation infrastructure.
Data Ingestion Layer (Sources)
Unified data collection from malls, brands, and consumer touchpoints
Shopping Malls
- •POS systems
- •Tenant billing
- •Footfall sensors
- •Events data
Retail Brands
- •POS terminals
- •CRM systems
- •Loyalty programs
- •Inventory management
Consumer Touchpoints
- •QR bill scans
- •WhatsApp integration
- •Mobile app usage
- •Card usage & payment terminals
Campaigns & Experiences
- •Physical events
- •Digital games
- •Rewards platforms
- •Consumer activation
Fundle Core Engines (Pillars)
Six interconnected products that power the platform
Fundle ADSR / BI Suite
Business Intelligence & Analytics
- •Automated Daily Sales Reporting
- •Real-time BI dashboards
- •Tenant, mall, brand intelligence
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Fundle Loyalty (Mall + Brand)
Unified Loyalty Infrastructure
- •Unified loyalty infrastructure
- •AI/GPT-powered personalization
- •Earn, burn, cohort intelligence
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FundleXperiences (D2C Layer)
Direct Consumer Engagement
- •Games, rewards, bill-based engagement
- •Consumer activation & data creation
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Fundle Reach (SOH & Media Engine)
Omnichannel Media Platform
- •Mall media inventory
- •Physical + digital monetisation
- •Campaign measurement loop
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Fundle One (Mall Card)
Payment & Identity Layer
- •Payment-linked identity
- •Spend tracking & loyalty linkage
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Fundle E-Commerce (Mall Commerce Engine)
Digital Commerce Platform
- •Mall-wide digital commerce
- •Inventory sync, order routing
- •Loyalty-integrated checkout
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Strategic Advantage Strip
First-party Data
(no dependency on walled gardens)
Own your customer data without third-party dependencies
Cross-ecosystem Intelligence
Unified view across malls, brands, and consumers
AI-driven Insights
GPT-powered personalization and recommendations
Scalable Pan-India Retail Rail
Enterprise-grade infrastructure for nationwide deployment