The Fundle Platform · Enterprise Architecture
One platform.
Six layers. Every workflow.
Fundle.ai is a purpose-built enterprise AI architecture — from enterprise signals to unified data to Fundle Brain, agents, experiences and governance. Modular. Composable. Auditable.
11
Retail AI agents
7
Mall AI agents
6
Architecture layers
11
Integration categories
SECTION · 02
The architecture
Six layers. From signal to outcome.
Layer · 01
Enterprise Systems
Signal sources
POS, ERP, CRM, e-commerce, marketplaces, WhatsApp, ad platforms, property systems, payments, data warehouses.
Layer · 02
Unified Data Layer
Ingest · Normalise · Model
Real-time and batch ingestion, entity resolution, unified customer/tenant/store models, first-party data warehouse with consent metadata.
Layer · 03
Fundle Brain
Reasoning · Prediction · Decisioning
Domain-specific models across loyalty, campaigns, marketplace, tenant sales, advertising and property — feeding predictions, recommendations and next-best actions.
Layer · 04
Fundle AI Agents
Autonomous workflows
18 domain agents (11 retail + 7 mall) that execute campaigns, reconcile marketplace payouts, chase tenant sales, run WhatsApp journeys and answer executive questions.
Layer · 05
Experience Surfaces
Where humans meet the platform
Web, mobile, WhatsApp, POS overlays, kiosk, voice, admin console, executive dashboards and role-based copilots for every team.
Layer · 06
Governance & Security
Consent · Compliance · Audit
PII masking, tenant/customer consent, role-based access, region-aware residency, and immutable audit trail across every agent decision.
SECTION · 03
Signal → action
Enterprise systems flow through the Brain into business outcomes.
Stage 1
Enterprise Systems
- POS
- ERP
- CRM
- E-commerce
- Marketplaces
- Social platforms
Stage 2
Unified Intelligence
- Fundle Brain
- Segmentation
- Prediction
- Recommendations
Stage 3
AI Agents
- Domain agents
- Orchestration
- Approvals
- Memory
Stage 4
Business Actions
- Campaigns
- Reconciliation
- Content
- Alerts
SECTION · 04
Integration coverage
Wired into your enterprise from day one.
POS & Billing
- Petpooja
- POSist
- Wondersoft
- GoFrugal
- Genesis
- Ginesys
ERP
- SAP
- Microsoft Dynamics
- Oracle
- Netsuite
- Custom ERP
CRM
- Salesforce
- HubSpot
- Zoho CRM
- MS Dynamics
- Custom CRM
E-commerce
- Shopify
- WooCommerce
- Magento
- Adobe Commerce
- Custom stack
Marketplaces
- Amazon
- Flipkart
- Myntra
- Ajio
- Nykaa
- Tata CLiQ
Messaging
- WhatsApp Business
- RCS
- SMS gateways
- Email providers
Advertising
- Meta Ads
- Google Ads
- Microsoft Advertising
- LinkedIn Ads
Payments
- Razorpay
- PayU
- Cashfree
- PhonePe
SECTION · 05
Two agent families
Retail AI and Mall AI. One shared Brain.
Retail AI · 11 agents
For retail brands and enterprises
Ten specialist agents automating acquisition, loyalty, campaigns, e-commerce, marketplace, MBO, social, media, SEO and enterprise conversation.
Explore Retail AIMall AI · 7 agents
For mall operators and asset owners
Seven specialist agents running tenant sales, mall loyalty, concierge, property ops, advertising, marketing and management intelligence.
Explore Mall AIConsent-first activation
Only consented data drives targeting. Revocation propagated in real time.
Role-based access
Granular permissions for marketing, ops, leasing and leadership.
Region-aware residency
Data stored and processed in-region per enterprise requirement.
Immutable audit trail
Every agent decision, input and output is logged and reviewable.
See the architecture in your enterprise
Every layer. Composable.
Modular. Auditable.
Roll out one layer at a time or deploy the full stack. We work backwards from the business outcome you're chasing.