RETAIL AI · E-COMMERCE
Enterprise commerce with AI running in the background.
Storefront, search, merchandising, promotions, checkout, order management, WhatsApp commerce and conversational shopping — all connected to loyalty, marketplaces and stores.
SECTION · 01
The problem
Why e-commerce needs a coordinated AI approach.
Online cart abandonment high with no personalised recovery
Search relevance and merchandising rules maintained by hand
Marketplace-vs-owned-store price and stock conflicts
Loyalty benefits not reflected on the storefront in real time
No conversational or WhatsApp commerce alternative
SECTION · 02
How Fundle solves it
E-commerce in six coordinated steps.
STEP · 01
Merchandise
AI ranking + rule-based curation for search and category pages.
STEP · 02
Convert
Personalised recommendations, dynamic promotions.
STEP · 03
Recover
Abandoned-cart across email, WhatsApp, push.
STEP · 04
Fulfil
OMS orchestrates warehouse + store + marketplace delivery.
STEP · 05
Serve
Conversational shopping and support on WhatsApp.
STEP · 06
Measure
Commerce funnel, category, SKU, and cohort analytics.
SECTION · 03
Core capabilities
Everything E-commerce covers out of the box.
Channels & touchpoints
SECTION · 04
Who uses it & what it connects
Built for the enterprise, connected to your stack.
User roles
- Head of E-commerce
- Merchandising
- Digital Marketing
- Customer Service
- CTO
Integrations
- Shopify
- WooCommerce
- Magento
- Payment gateways
- Logistics (Delhivery/Bluedart/Shiprocket)
- WhatsApp Business API
- Loyalty engines
Dashboards
- Commerce KPI
- Category performance
- Funnel & drop-off
- Search analytics
- Abandoned-cart recovery
- AOV / CVR
SECTION · 05
Business outcomes
What customers pursue with this module.
Higher conversion
Personalised search, merchandising and promotions.
Lower abandonment
Multi-channel recovery with clear attribution.
Connected inventory
One source of truth across marketplace, store, web.
Conversational commerce
End-to-end WhatsApp shopping supported natively.
SECTION · 06
Related modules
Modules that pair naturally with this one.
SECTION · 07
Common questions
Frequently asked about e-commerce.
Optional. Most customers keep their storefront and add Fundle for personalisation, search, WhatsApp commerce and abandoned-cart recovery.
Get started with E-commerce
Build the e-commerce plan for your business.
A working session with our team. We map your existing systems, workflows and priorities against this module — you leave with a phased implementation plan.