MALL AI · MALL-WIDE LOYALTY

One loyalty programme across every tenant, every visit.

Bill upload, POS-linked earn, tiers, parking benefits, tenant-funded promotions, gamification, referrals and premium memberships — with segmentation and personalised campaigns.

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SECTION · 01

The problem

Why mall loyalty needs a coordinated AI approach.

Loyalty exists at tenant level only; the mall relationship is invisible

Bill-upload programmes have low adoption and manual moderation

No visitor 360 across dining, shopping and entertainment

Tenant-funded promotions run outside the loyalty engine

Premium members lack a real concierge or benefit set

SECTION · 02

How Fundle solves it

Mall Loyalty in six coordinated steps.

One connected workflow that pulls signals in, decides what to do, executes the action across systems and keeps a full audit trail — every step configurable, every approval role-based.

STEP · 01

Enrol

Registration via app, web, WhatsApp or on-site.

STEP · 02

Earn

Bill upload with OCR or POS-linked earn.

STEP · 03

Segment

Visit frequency, category, tier, CLV computed live.

STEP · 04

Engage

Personalised offers, campaigns, tenant promotions.

STEP · 05

Redeem

In-store, parking, food court, event redemptions.

STEP · 06

Report

Attribution back to tenants and mall marketing.

SECTION · 03

Core capabilities

Everything Mall Loyalty covers out of the box.

Every capability is a real, deployed feature — configurable per business, exposed via API and orchestrated by domain agents when appropriate.

Visitor registration

Bill upload

POS-linked earn

Points

Tiers

Rewards

Offers

Gamification

Referrals

Parking benefits

Events

Tenant-funded promotions

Segmentation

Visit frequency

Category preferences

CLV

Churn prediction

Personalisation

Premium memberships

Concierge benefits

Campaign attribution

Tenant reporting

Channels & touchpoints

AppWebWhatsAppKioskConcierge deskParking gates

SECTION · 04

Who uses it & what it connects

Built for the enterprise, connected to your stack.

User roles

Mall Marketing
Loyalty Team
Tenant Marketing
CX Team
Mall CEO

Integrations

Tenant POS
Payment gateways
App
WhatsApp Business API
Parking systems
Concierge desks

Dashboards

Loyalty KPI
Segment performance
Tenant attribution
Redemption trends
Tier movement
Campaign ROI

SECTION · 05

Business outcomes

What customers pursue with this module.

Every deployment is configured, measured and reported against agreed metrics — no fabricated numbers, no hidden formulas.

Mall-level 360

One visitor across dining, shopping, events.

Tenant lift

Tenant-funded promotions attributed and settled.

Higher frequency

Segments that fall silent are re-engaged.

Premium mode

Concierge tier gets a real benefit stack.

SECTION · 06

Related modules

Modules that pair naturally with this one.

Mall AI Concierge

Web · WhatsApp · app · kiosks · wayfinding · service requests · bookings.

Explore

ADSR & Sales Intelligence

Automated Daily Sales Reporting · POS + portal + file capture · like-for-like · trading density.

Explore

SECTION · 07

Common questions

Frequently asked about mall loyalty.

Yes — bill upload with OCR is used where POS integration is not yet live.

Get started with Mall Loyalty

Build the mall loyalty plan for your business.

A working session with our team. We map your existing systems, workflows and priorities against this module — you leave with a phased implementation plan.

Book a working session Explore all Fundle Mall AI modules