“Which visitors earned a reward but have not returned to use it?”
Fundle Brain
01
Design the earning moment
Choose the eligible purchases and required evidence. Define the visitor identity and communication preferences needed for the programme.
02
Validate before crediting
Check the tenant, date, amount and duplicate status through the configured process. Keep rejected or uncertain submissions explainable.
03
Make redemption simple
Show what the visitor can use, where and until when. Make the redemption record available to the responsible operating team.
04
Build the next visit
Use eligible purchase and reward history to plan a relevant return journey. Coordinate tenant participation and reward availability before activation.
BUILT AROUND THE WORK
Reward the mall relationship across participating tenants.
A mall programme has to work for the visitor, the tenant and the operator. Define which purchases qualify, how bills are validated, who funds the benefit and how the visitor can use it before adding more rewards.
01
Clear purchase eligibility
Define participating tenants, eligible dates, minimum bill value, excluded categories and earning caps. Publish rules that visitors and front-line teams can explain consistently.
02
Bill and transaction validation
Scope bill upload or supported POS inputs with duplicate detection, return treatment and exception review. A purchase should earn once even when it appears in multiple sources.
03
Rewards across the visit
Connect points, offers, vouchers or experiences to the approved programme. Explain availability, validity, redemption location and any tenant-specific conditions.
04
Tenant participation
Keep the funding arrangement, redemption responsibility and reporting expectations clear. Use the programme to support relevant tenant discovery and repeat visits.
THE OPERATING FLOW
From the first question to the next useful action.
A visitor shops across several tenants. A mall programme can recognise eligible spend, explain the reward clearly and create a reason to return beyond a single store promotion.
01
Design the earning moment
Choose the eligible purchases and required evidence. Define the visitor identity and communication preferences needed for the programme.
02
Validate before crediting
Check the tenant, date, amount and duplicate status through the configured process. Keep rejected or uncertain submissions explainable.
03
Make redemption simple
Show what the visitor can use, where and until when. Make the redemption record available to the responsible operating team.
04
Build the next visit
Use eligible purchase and reward history to plan a relevant return journey. Coordinate tenant participation and reward availability before activation.
BRING YOUR BUSINESS QUESTION
Give Fundle Brain something useful to work on.
Start with the question. Define the data and workflow needed to answer it.
↗Which visitors earned a reward but have not returned to use it?
↗Which participating categories are being discovered across visits?
↗Where do bill rejection or redemption issues interrupt the experience?
CONNECT
Start with the right data.
Tenant participation rules, bill or POS data, visitor permissions, reward catalogue and campaign budget.
PUT IT TO WORK
Leave with a useful output.
Programme rules, validation workflow, visitor journeys and tenant campaign briefs.
MEASURE WHAT MATTERS
Repeat visits / participating spend / reward cost
Track eligible spend, validated bills, active members, redemption, repeat participation and reward cost. Use an appropriate visit-data source for repeat-visit claims; a bill record alone does not describe every mall visit.
GOOD QUESTIONS
Before we get started.
Can bill upload and POS data work together?
Yes, where configured. Define the source priority and duplicate-detection rules so the same purchase does not earn twice.
How do tenant-funded benefits work?
Agree the benefit, budget, eligibility and settlement responsibility with each participating tenant. The programme should make the funding and redemption rules visible before launch.
Can the programme include experiences?
It can be designed around supported vouchers, offers or experiences. Confirm actual catalogue availability, capacity, validity and fulfilment ownership before presenting a benefit to visitors.
