RETAIL AI · MBO & CHANNEL AUTOMATION
Every outlet, distributor and promoter — under one intelligence layer.
Onboarding, primary + secondary sales, replenishment, schemes, retailer loyalty, promoter workflows and field-force visibility across the entire channel network.
SECTION · 01
The problem
Why mbo automation needs a coordinated AI approach.
Distributor and outlet performance not visible in real time
Primary and secondary sales are reported on spreadsheets
Field-force compliance and visits hard to verify
Stock-outs at outlets discovered too late
Schemes and incentives calculated manually with disputes
SECTION · 02
How Fundle solves it
MBO Automation in six coordinated steps.
STEP · 01
Onboard
Distributor, outlet and promoter onboarded and mapped to territories.
STEP · 02
Sell-in
Primary orders, schemes and replenishment automated.
STEP · 03
Sell-out
Secondary sales, outlet inventory, promoter activity captured.
STEP · 04
Monitor
Stock-outs, inactive outlets, sales dips flagged automatically.
STEP · 05
Reward
Retailer loyalty and scheme payouts computed and paid.
STEP · 06
Improve
Field-force visits scored, coached and re-planned.
SECTION · 03
Core capabilities
Everything MBO Automation covers out of the box.
Channels & touchpoints
SECTION · 04
Who uses it & what it connects
Built for the enterprise, connected to your stack.
User roles
- Head of Sales
- Regional Sales Managers
- ASMs
- Distributors
- Field-force
- Finance
Integrations
- ERP
- Distributor management systems (DMS)
- GPS / geo-tagging
- Payments
- Warehouse systems
Dashboards
- National scorecard
- Regional performance
- Outlet scorecard
- Field-force scorecard
- Scheme payout
- Stock-out watchlist
SECTION · 05
Business outcomes
What customers pursue with this module.
Visible channel
Primary + secondary + inventory in one live view.
Retained outlets
Inactive-outlet alerts drive reactivation early.
Fair schemes
Automated scheme calculation removes disputes.
Field productivity
GPS + visit workflows lift compliance.
SECTION · 06
Related modules
Modules that pair naturally with this one.
SECTION · 07
Common questions
Frequently asked about mbo automation.
No — we integrate. DMS remains the system of record for orders; Fundle adds intelligence, retailer loyalty and field workflows.
Get started with MBO Automation
Build the mbo automation plan for your business.
A working session with our team. We map your existing systems, workflows and priorities against this module — you leave with a phased implementation plan.