Fundle
Fundle Retail AI/Lead Management

RETAIL AI · LEAD MANAGEMENT

Capture every lead. Convert every enquiry.

Unified inbox across web, WhatsApp, Meta, Google, marketplaces and stores. AI scoring, automated allocation, AI calling, and full store-level pipeline visibility.

SECTION · 01

The problem

Why lead management needs a coordinated AI approach.

Leads scattered across ad platforms, WhatsApp, phones, and store books

Duplicate leads counted multiple times; no source truth

Follow-up depends on individual sales manager memory

No visibility on lead ageing or store-level conversion

AI calling / WhatsApp automation are entirely separate stacks

SECTION · 02

How Fundle solves it

Lead Management in six coordinated steps.

One connected workflow that pulls signals in, decides what to do, executes the action across systems and keeps a full audit trail — every step configurable, every approval role-based.

STEP · 01

Capture

Every source funnels into one inbox with UTM and referrer.

STEP · 02

Enrich

Dedupe, score, attribute to campaign and channel.

STEP · 03

Route

Assign to the right store or agent based on rules.

STEP · 04

Follow-up

AI call + WhatsApp within seconds; human handover on intent.

STEP · 05

Convert

Appointment booked, quote sent, deal closed.

STEP · 06

Measure

Source ROI, ageing, store scorecards, campaign incrementality.

SECTION · 03

Core capabilities

Everything Lead Management covers out of the box.

Every capability is a real, deployed feature — configurable per business, exposed via API and orchestrated by domain agents when appropriate.
Lead capture
Unified lead inbox
Source attribution
Deduplication
Lead scoring
Assignment
Store allocation
Sales pipelines
AI calling
WhatsApp follow-ups
Appointment booking
Human handover
Conversion tracking
Lead ageing
Escalations
Management analytics

Channels & touchpoints

WebsiteWhatsAppMetaGoogleSocial mediaMarketplacesStoresEventsCall centresPartner networks

SECTION · 04

Who uses it & what it connects

Built for the enterprise, connected to your stack.

User roles

  • Head of Sales
  • Regional Managers
  • Store Managers
  • Digital Marketing
  • Call Centre

Integrations

  • Meta Ads
  • Google Ads
  • WhatsApp Business API
  • Marketplaces
  • CRM (Salesforce, HubSpot, Zoho)
  • Telephony
  • Web forms

Dashboards

  • Lead inbox
  • Source performance
  • Store scorecard
  • Ageing report
  • AI call outcomes
  • Conversion funnel

SECTION · 05

Business outcomes

What customers pursue with this module.

Every deployment is configured, measured and reported against agreed metrics — no fabricated numbers, no hidden formulas.

Faster follow-up

First response measured in seconds, not hours.

Higher conversion

Every lead scored, routed and worked to a decision.

True source ROI

Attribution from ad click to store closure.

Store accountability

Ageing and conversion reports per store, per manager.

SECTION · 07

Common questions

Frequently asked about lead management.

Yes — official WhatsApp Business API with template management, agent handover, and full compliance.

Get started with Lead Management

Build the lead management plan for your business.

A working session with our team. We map your existing systems, workflows and priorities against this module — you leave with a phased implementation plan.

Hi 👋 I'm Abhinav

Got a loyalty or ADSR question?