Case Study 8 min read

NewU Beauty × Fundle

AI-Powered Beauty & Cosmetics Loyalty

42%avg upliftchurn reductionwith AI win-backSource: Fundle.ai 2026 benchmarks
Fundle.ai 2026 benchmark — built on 1.33Cr+ Indian retail members

About the Partnership

How Fundle's AI segmentation helped NewU identify and nurture high-value beauty enthusiasts with personalised product journeys and style-based recommendations.

AI Agents Deployed

  • AI Loyalty Agent — Automated RFM segmentation and tier management
  • AI Campaign Agent — Omnichannel campaign orchestration
  • AI Retention Agent — Churn prediction and win-back interventions
  • AI Analytics Agent — Real-time dashboards and anomaly detection

Results

The partnership between NewU Beauty and Fundle demonstrates how AI-native loyalty platforms deliver measurable business impact — from customer intelligence to autonomous campaign execution to revenue growth.

Related resources

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