Fundle Brain — The AI that powers everything
Not another dashboard. An intelligence layer that processes millions of transactions in seconds, auto-segments customers using RFM, predicts churn 30 days ahead, and surfaces anomalies before they become problems. Ask it questions in plain English.
Intelligence Capabilities
The AI engine that powers all 7 Fundle products — from segmentation to campaigns to monetisation
RFM Segmentation Engine
Automatic customer scoring on Recency, Frequency, Monetary. 11+ dynamic segments — Champions, Loyal, At-Risk, Hibernating — updated daily.
Churn Prediction
ML models predict churn 30 days before it happens. Monitors declining frequency, shrinking baskets, narrowing category breadth, and disengagement signals.
Cohort & Migration Tracking
Track how customer cohorts move between segments over time. Are new customers converting to repeat? Are loyals becoming at-risk? See the full journey.
Next-Best-Action Engine
AI determines the optimal action for each customer at each moment — the right offer, channel, timing, and message. True 1:1 personalisation at scale.
AI Conversation (NLQ)
Ask your data questions in plain English. "Which stores had the highest churn last month?" "Show me top spenders in fashion." Instant insights.
Data Bridge API
Pre-built connectors for 50+ Indian POS systems — Shopify, Pine Labs, Ezetap, Ginesys. No data migration. Works with your existing stack.
Anomaly Detection
AI proactively surfaces unusual patterns — revenue drops, engagement spikes, conversion anomalies. Alerts before humans notice.
Real-Time Processing
Processes millions of transaction records in seconds. Not batch processing — real-time intelligence that keeps up with your business.
Continuous Learning
Models improve with every transaction, every campaign, every customer interaction. The longer Fundle runs, the smarter it gets.