Ask your customer data anything.
The AI loyalty and customer intelligence engine — an AI analyst, strategist, campaign manager and consultant in one.
2.4M+
Customers analysed
₹500Cr+
Revenue tracked
11+
Auto RFM segments
99.9%
Uptime SLA
Section 01
What it is
Chat with your loyalty data in natural language. RFM segmentation, cohort analysis, churn and CLV prediction, campaign recommendations and business insights — surfaced as actionable narratives, not dashboards.
Used by
Section 02
Capabilities
Everything Fundle Brain ships with.
01
AI Conversation
Chat with your data using natural language. Powered by GPT-class models, grounded in your loyalty schema.
02
RFM Segmentation
Auto-built Champions, Loyal, At-Risk, Hibernating groups — refreshed daily.
03
Cohort Analysis
VN-style one-timer vs repeat cohorts; lift attribution; campaign-on-cohort analysis.
04
Predictive Models
Churn 30 days before lapse · CLV optimisation · next-best-offer.
05
Anomaly Detection
AI-generated alerts on cohort drift, store under-performance, fraud signals.
06
Store Performance
Compare stores, identify top and under-performers, automate the Monday review.
Section 03
Talk to your data
The CMO that never sleeps. Always reading the data, always with a recommendation.
You
Which 1,000 customers should I message this Friday?
Fundle Brain
I’d target the At-Risk · Champions cohort — 1,143 members, $42 avg order, 18-day lapse risk. WhatsApp at 11am IST. Estimated lift: ₹1.8L.
You
Why did Mumbai stores miss target last week?
Fundle Brain
Footfall held but conversion dropped 6.3%. Top 3 SKUs out of stock at HSR Layout and Powai. Sized-out inventory at Linking Road. I’ve drafted the ops note for your COO.
You
Which loyalty cohort delivers the highest CLV?
Fundle Brain
Repeat Beauty + Apparel cross-shoppers, age 28-34, in Tier-1 cities. CLV ₹22,400. They’re 4.1x the median. Want me to build the lookalike campaign?
Section 03
Better together
Pairs naturally with the rest of the ecosystem.
Fundle’s six products are designed to compound — start with one, layer the next.
Enterprise loyalty, CRM and engagement.
Fundle Loyalty
The institutional loyalty + CRM platform powering retailers, brands, malls, banks, hospitality, healthcare and airlines.
India's shopping rewards ecosystem.
Fundle Experiences
The consumer-facing rewards marketplace. 270+ premium brands, 10-second delivery, redeemable via WhatsApp, web and app.
The marketplace for India's malls.
Fundle Reach
Retail media + Space-on-Hire marketplace. 3,759 live ad spaces across 123+ premium malls and 47+ Indian cities.
Get started
Bring Fundle Brain into your operating cadence.
A working session with the Fundle team — see exactly how this fits your brand, mall or programme.