The loyalty platform that runs itself
Not another points system. An AI-native loyalty operating system that manages RFM segmentation, personalised rewards, omnichannel campaigns, and churn prediction — autonomously. For fashion brands, F&B chains, hotels, wellness brands, and mall ecosystems.
Why brands choose Fundle Loyalty
Legacy loyalty platforms give you tools. Fundle gives you an AI workforce that operates your entire programme.
AI-Native, Not AI-Bolted
Built from the ground up for autonomous operation. RFM models, churn prediction, and campaign orchestration run without human intervention — not a legacy platform with a chatbot slapped on.
11+ Dynamic Micro-Segments
Champions, Loyal, Potential Loyalists, At-Risk, Hibernating, New, One-Timers — segments that evolve in real-time based on actual behaviour, not static rules set 6 months ago.
True Omnichannel (Not Multi-channel)
WhatsApp (97% open rate), Push, SMS, Email, In-store POS — orchestrated as one unified journey with AI-powered channel selection and send-time optimisation per customer.
Complete Customer Lifecycle Management
From acquisition to advocacy — AI agents manage every stage of the customer journey.
Everything your loyalty programme needs
From points & tiers to AI segmentation, from gamification to monetisation — in one unified platform.
Points, Cashback & Tiers
Flexible earn-burn mechanics. Multi-currency support. Automatic tier upgrades and downgrades based on behaviour.
RFM Segmentation
AI auto-scores every member on Recency, Frequency, Monetary. 11+ dynamic segments updated daily.
Personalised Rewards
AI determines the optimal reward for each member at each moment — based on preferences, history, and predicted behaviour.
Churn Prediction
ML models predict churn 30 days before it happens. Automated win-back interventions deploy without human decision.
Omnichannel Campaigns
WhatsApp, SMS, Push, Email — orchestrated journeys with AI channel selection and send-time optimisation.
Gamification Engine
Spin-to-win, streaks, challenges, leaderboards. No-code builder. 3x engagement uplift vs flat points.
Coalition Loyalty
Multi-tenant programmes for malls and brand groups. Earn at any brand, redeem across the ecosystem.
Points Economics
Real-time earn, burn, outstanding, breakage. Liability forecasting. Financial health of your programme at a glance.
ROI Attribution
Automated control groups. Incremental revenue measurement. Prove ₹8-12 return for every ₹1 invested.
Omnichannel loyalty that meets customers where they are
Your customers are on WhatsApp, your app, your store POS, and your website — simultaneously. Fundle unifies all touchpoints into one loyalty experience with AI-powered channel preference learning.
Prove ROI to your CFO — automatically
No more vanity metrics. Fundle automatically measures incremental revenue using propensity-matched control groups — proving the real business impact of every campaign and the programme overall.
40%
Higher Repeat Rate
vs non-loyalty
35%
Less Churn
predictive intervention
₹8-12
Return per ₹1
programme ROI
3x
Campaign ROI
AI-targeted
Trusted by India's leading brands
"Fundle unified our guest loyalty across rooms, F&B, and spa — giving us a single view of guest value for the first time."
Orchid Hotels
"AI-powered segmentation helped us identify and nurture high-value beauty enthusiasts with personalised product journeys."
NewU Beauty
"Our repeat purchase rate improved by 45% within 3 months of deploying Fundle's AI Campaign Agent."
Rangriti