“The right question isn't "can AI write the campaign" — it's "can AI decide which 200,000 customers shouldn't be in the campaign at all." That's what Fundle Brain solves.”
Definition
A proprietary Fundle metric that correlates average shopper dwell time in a zone with the sales generated in that zone. A healthy ADSR of 4.1x indicates strong engagement-to-revenue conversion. Used by mall operators to identify which zones convert dwell time into transactions and which need intervention.
Why ADSR Ratio Matters in Retail
Understanding and implementing adsr ratio is critical for modern retail operations. Brands and mall operators that leverage adsr ratio effectively see measurable improvements in customer retention, revenue attribution, and operational efficiency.
Fundle.ai's platform includes built-in adsr ratio capabilities as part of its AI-powered retail intelligence stack — no additional tools or integrations required.
Related resources
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