Definition
The duration a shopper spends in a specific zone, store, or area. High dwell time with high conversion indicates an engaging experience. High dwell time with low conversion suggests pricing or checkout friction. Fundle tracks zone-level dwell time and correlates it with transaction probability.
Why Dwell Time Matters in Retail
Understanding and implementing dwell time is critical for modern retail operations. Brands and mall operators that leverage dwell time effectively see measurable improvements in customer retention, revenue attribution, and operational efficiency.
Fundle.ai's platform includes built-in dwell time capabilities as part of its AI-powered retail intelligence stack — no additional tools or integrations required.
Related resources
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