What is Retail Media Network?

An advertising platform built on a retailer's first-party customer data, allowing brands to target customers with ads within the retailer's ecosystem (app, website, in-store digital signage). Fundle enables mall operators and retail brands to create their own retail media networks as a new revenue stream.

Understanding and implementing retail media network is critical for modern retail operations. Brands and mall operators that leverage retail media network effectively see measurable improvements in customer retention, revenue attribution, and operational efficiency.

Fundle.ai's platform includes built-in retail media network capabilities as part of its AI-powered retail intelligence stack — no additional tools or integrations required.