Prescription-cycle loyalty for optical retail.
Power-check reminders, lens replacement cycles, insurance-window nudges and family eye-care journeys for optical chains and eyewear brands.
12–18mo
natural revisit cycle
clinical+retail
unified journey
+26%
recall conversion
Section 01
The business problem
Optical retail has a built-in revisit reason — eye power changes — yet most chains never systematise the recall. Customers drift to whichever optician is nearest when the need arises.
Why existing solutions fall short
- Power-check reminders live in store diaries, not automated journeys.
- Contact-lens replenishment is left to the customer's memory.
- Family eye-care (kids' annual checks) is never orchestrated.
Section 02
How Fundle solves it
Fundle turns clinical cycles into engagement: automated power-check recalls, lens and solution replenishment journeys, kids' annual screening reminders and premium-frame upgrade offers timed to prescription changes.
01
Recall automation
Power-check reminders per family member on clinically-sensible cycles.
02
Replenishment journeys
Contact lenses and solutions reordered via WhatsApp before they run out.
03
Prescription-aware offers
Frame and lens upgrade offers triggered by new prescriptions.
04
Family eye-care
One account covers the household's optical needs and reminders.
How it works
From data to outcome — the agentic workflow.
Record
Purchase and prescription dates anchor each member's cycle.
Remind
Recall and replenishment journeys fire automatically.
Book
One-tap WhatsApp booking for eye tests.
Convert
In-store pickup converts the recall to revenue.
Business impact & ROI
+26%
recall-to-visit conversion
+33%
lens replenishment revenue
2x
family account value
Integrations
FAQ
Eyewear & Optical — questions buyers ask.
Is prescription data handled safely?
Health-adjacent data is stored with elevated protection, purpose-bound consent and role-scoped access.
Can journeys book appointments?
Yes — recall messages carry one-tap booking that writes into your appointment system.
Does it work for franchise optical chains?
Yes — multi-outlet and franchise structures share the programme with per-store reporting.
Get started
See Eyewear & Optical on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.