01
Premium women's fashion chain
+45% repeat purchase rate in 3 months via AI campaign agent.
Industries
Fundle.ai: Fashion is bought with the heart. Loyalty is built the same way.
AI loyalty for fashion brands. Style-based personalisation, season-aware campaigns, low-frequency cohort design, and exclusive-access rewards.
Section 01
The thesis
The problem
Fashion shoppers visit 4-8 times a year. Traditional "points + tier" programmes punish low-frequency customers. Without style-based personalisation, every campaign feels generic.
The Fundle approach
Fundle's fashion-tuned models read style preferences from purchase history, predict next-season needs, and orchestrate season-aware journeys with exclusive previews, birthday styling and category-affinity offers.
Section 02
The capabilities
Everything you need — native, not stitched together.
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Style-based segmentation
02
Season-aware campaign templates
03
Birthday styling journey
04
Exclusive-access reward catalogue
05
Influencer + UGC integration
In production
Use cases
What it looks like when this runs in production.
·+45% repeat rate
·4-8/year visit frequency baseline
“Loyalty is the only marketing function where the customer raises their hand and asks to be remembered. Fundle exists so that no Indian retailer ever wastes that ask.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
How do you handle long gaps between purchases?
Fundle's low-frequency cohort logic rewards engagement (content, events, social) between purchases — not just transactions.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.