01
Pharmacy chain
-42% chronic-medication churn, +28% subscription enrolment.
Industries
Fundle.ai: In wellness, loyalty is trust expressed through repetition.
AI loyalty for pharmacy, nutrition and wellness brands. Adherence-aware retention, subscription rewards and DPDP-compliant health data handling.
Section 01
The thesis
The problem
Chronic-medication adherence is uneven; wellness customers experiment frequently. Privacy regulations make data handling delicate. Generic loyalty fails on both counts.
The Fundle approach
Fundle's wellness modules track adherence cycles, nudge re-fills before they're missed, reward subscriptions, and handle PHI with DPDP-grade controls.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Adherence-cycle tracking
02
Re-fill nudges
03
Subscription rewards
04
DPDP / PHI-grade privacy
05
Doctor-referral loop (where compliant)
In production
Use cases
What it looks like when this runs in production.
·-42% chronic churn
·+28% subscription
“The best loyalty programs aren't designed by consultants. They're built by the team running the store — given the right AI co-pilot. That's the Fundle thesis.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
Is health data stored differently?
PHI is isolated, encrypted, access-controlled and retention-policied separately from commercial data.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.