01
Heritage jewellery brand
+58% second-purchase rate within 24 months of first purchase.
Industries
Fundle.ai: Jewellery loyalty spans generations. Software should too.
AI loyalty for jewellery brands. Generational relationship management, occasion-based engagement, gold-price hedging and high-value retention.
Section 01
The thesis
The problem
Purchase cycles are years long. Standard "points + tier" expires before the next purchase. The relationship — built across a lifetime of weddings, anniversaries and milestones — is invisible to most CRMs.
The Fundle approach
Fundle's jewellery modules track family / household-level loyalty, occasion calendars (weddings, anniversaries, festivals), gold-price-aware nudges and ultra-high-value VIP service workflows.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Family / household loyalty
02
Occasion calendar engine
03
Gold-price-aware nudges
04
VIP private-appointment workflow
05
Repair / re-design service loop
In production
Use cases
What it looks like when this runs in production.
·+58% second-purchase rate
·24-month CLV window
“We measure loyalty in incremental gross margin, not in app downloads. Every Fundle dashboard is built so a CFO can argue with the marketer on the same number.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
How does household loyalty work?
Members can link family accounts; combined spend qualifies for tier, while individual preferences are preserved for personalisation.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.