Loyalty & lifecycle engine
The loyalty programme, run by one Brain.
Design the rules. Enrol members. Reward the behaviour you want to see more of. Fundle Brain reads the signal and prepares the next move — tier, journey or reward.
From a business question to a business action
Fundle Brain
Fundle Loyalty
"Create a loyalty programme for my fashion brand."
01
Connect the context
Purchase history + margins
02
Work out the next move
Earn rules, tiers, journeys
03
Prepare the action
Review and approve the programme
Your data. Your context. Your next move.
What we measure
The signals that tell you
the programme is working.
Not vanity metrics. The KPIs the retail and mall teams actually watch — reviewed in your account and configured to your business.
01
Repeat purchase rate
The signal of a working programme
02
Reward cost ratio
Programme spend as a share of revenue
03
Contribution margin
Programme health after reward and liability
Capabilities
Everything the team needs.
Nothing you don't.
Pre-built, enterprise-ready capabilities, wired into the same Brain that runs the rest of your Fundle stack.
01
Dynamic tiering & rewards
- •Auto-promote members based on spend, visits or RFM score
- •Issue cashback, points, perks or coupons from one rules engine
- •Fine-tune tier breakpoints without engineering support
02
WhatsApp bill-scan
- •Members forward paper or aggregator bills to your WhatsApp number
- •Brain parses line items and verifies the receipt
- •Points are credited straight into the member record
03
Coalition programmes
- •Pool liability across malls, brands and co-brands
- •Shared member identity, split-settlement reporting
- •A single programme experience across tenant brands
04
POS & e-commerce integrations
- •Pre-built connectors for Indian POS, ERP and e-commerce stacks
- •Shopify, Magento, WooCommerce and custom cart SDKs
- •Member identification at tender time, no cashier friction
05
Journey builder
- •Drag-and-drop journeys over WhatsApp, SMS, email and in-app
- •Trigger on tier change, lapse, birthday or basket-abandon events
- •A/B test variants and sunset the losers automatically
06
Reporting & cohort analytics
- •Programme health, liability trend and segment LTV on one dashboard
- •Export cohorts to Meta, Google and DV360 via ADSR
- •Daily brief to the loyalty desk at 7am
How it works
Your data becomes
your next move.
Connect the relevant systems. Understand the business context. Prepare the action. Learn from the outcome.
01
Connect the data
Plug Fundle into POS, e-commerce and your WhatsApp Business number.
02
Design the programme
Define tiers, rewards and rules in the no-code programme designer.
03
Launch the journeys
Enrol members over WhatsApp, link bill-scan and switch on lifecycle flows.
04
Improve with Brain
Let Fundle Brain surface churn risk, suggest the next offer and auto-tune rewards.
Integrations
Plays well with your
retail stack.
Pre-built connectors to the POS, ERP, ad and messaging stacks that run Indian retail — and a documented API for everything else.
Use cases
Different teams.
Same Brain.
Everyone from the marketing lead to the mall manager works off the same connected view — tailored to the job they do every day.
Shopping Malls
Coalition loyalty with split-liability settlement across tenant brands. One identity. One dashboard. One Brain.
Retail Brands
Direct-channel loyalty with WhatsApp bill-scan capturing aggregator orders you don't own.
Example deployment pattern
A mid-size apparel retailer
moving from a disconnected coupon tool to a Brain-run tiered programme over WhatsApp.
Illustrative deployment pattern. Your rollout is scoped to your systems and permissions.
Frequently asked
Questions, answered.
A standard rollout is typically live in 4–6 weeks. Coalition programmes with multiple tenant brands take a little longer.
Your next move
See Fundle Loyalty on
your retail data.
A 30-minute walkthrough tailored to your business. Hosted by a Fundle solutions architect, not a BDR.