Migration Hub

Outgrowing your loyalty vendor? Migrate to Fundle in 4-6 weeks.

A dedicated migration lead, a rollback path, zero customer-facing disruption — and an AI-native platform built for Indian retail from day one.

Section 01

The path

The 4-step migration path.

We map your current programme — member base, points liability, channel stack and data integrations. NDA-protected, free.

Member-ID stitching, tier+points balance reconciliation, campaign template port and WhatsApp/RCS re-onboarding plan.

Fundle runs alongside your incumbent. Zero customer-facing disruption. We validate every transaction before cutover.

Full cutover with a dedicated migration lead, 24/7 support, and a rollback path. Most brands report zero downtime.

Section 02

By vendor

We've done all of these. Honest, opinionated migration playbooks for each.

From Antavo

India POS gaps, USD pricing, no footfall/mall analytics, slow implementation cycles.

From Capillary

Legacy architecture, bolt-on AI, complex roadmaps, limited mall coalition support.

From MoEngage

Marketing automation — not loyalty-native. No points economics, no coalition loyalty, no retail media.

From Zinrelo

E-commerce focused, no offline retail depth, no Indian POS integrations.

From LoyaltyLion

Shopify-only. No mall, no offline, no WhatsApp-first orchestration for India.

From Emarsys (SAP)

SAP-dependent, complex implementation, no India-specific retail focus.

From Salesforce Loyalty

Enterprise SF-only, 12-18 month implementation, prohibitive pricing for Indian retail.

From In-house build

Already 18-24 months in? Cut your sunk-cost loss — Fundle delivers in 6 weeks what an in-house team takes 18 months to ship.

Zero customer disruption

Every transaction validated in parallel run before cutover.

4-6 week go-live

Dedicated migration lead, weekly steerco, transparent timeline.

Rollback guarantee

A clean rollback path is documented before we go live.

Next step

Send us a short brief — we'll come back with a migration plan within 5 working days.