In-store campaigns & kiosks
Turn mall footfall into measurable retention.
Gamified campaigns, spin-wheels, scratch-cards, mall quizzes and proximity rewards — deployable in a day and tied back to your loyalty programme and the Brain.
From a business question to a business action
Fundle Brain
Fundle Experiences
"Build me a festive weekend treasure hunt across the mall."
01
Pick the
mechanic
02
Brand it in
mall creative
03
Measure the
participant uplift
Your data. Your context. Your next move.
What we measure
The signals that tell you
the programme is working.
Not vanity metrics. The KPIs the retail and mall teams actually watch — reviewed in your account and configured to your business.
01
Participant → member rate
How many play, then enrol
02
Dwell-time lift
Minutes added by the activation
03
Attributed basket
Spend from activated members post-event
Capabilities
Everything the team needs.
Nothing you don't.
Pre-built, enterprise-ready capabilities, wired into the same Brain that runs the rest of your Fundle stack.
01
Spin-wheel & scratch cards
- •Pre-built mechanics with configurable prize pools
- •Fair-play audit log
- •Mobile and kiosk-ready
02
Mall quizzes & treasure hunts
- •Multi-stop journeys across tenants
- •Live leaderboards on digital screens
- •Prize auto-fulfilment via Fundle Loyalty
03
Proximity rewards
- •BLE and Wi-Fi triggered offers
- •Zero-tap claim via WhatsApp
- •Measurable store-visit uplift
04
Interactive kiosks
- •Branded kiosk app in your mall colours
- •Member look-up, perk redemption, feedback
- •Offline-first with background sync
05
Live event integrations
- •Mall events, pop-ups and brand launches
- •Instant-win moments linked to the loyalty tier
- •Social-share leaderboards
06
ROI dashboard
- •Attribution to loyalty signup, dwell-time and basket
- •Export cohorts to Fundle Reach for retargeting
- •Daily brief to the mall marketing team
How it works
Your data becomes
your next move.
Connect the relevant systems. Understand the business context. Prepare the action. Learn from the outcome.
01
Pick a mechanic
Spin-wheel, scratch, quiz, proximity or kiosk. Zero code.
02
Brand it
Upload your mall or brand creative. Pick the prize tiers.
03
Deploy
Launch via QR, WhatsApp link, screen, kiosk or BLE beacon.
04
Measure
Live leaderboard, loyalty signups and dwell-time attribution.
Integrations
Plays well with your
retail stack.
Pre-built connectors to the POS, ERP, ad and messaging stacks that run Indian retail — and a documented API for everything else.
Use cases
Different teams.
Same Brain.
Everyone from the marketing lead to the mall manager works off the same connected view — tailored to the job they do every day.
Mall activations
A festive weekend treasure hunt across tenants, with a live leaderboard on the atrium screen and prize auto-fulfilment via loyalty.
Brand launches
An in-store scratch-card campaign timed with a new SKU drop — scan QR, win a trial, enrol into loyalty.
Example deployment pattern
A multi-city mall operator
running a 10-day festive activation across tenants with every participation written back to the loyalty record for downstream journeys.
Illustrative deployment pattern. Your rollout is scoped to your systems and permissions.
Frequently asked
Questions, answered.
For most malls, existing Wi-Fi captive portals and QR codes are enough. Optional BLE beacons unlock sub-metre precision.
Your next move
See Fundle Experiences on
your retail data.
A 30-minute walkthrough tailored to your business. Hosted by a Fundle solutions architect, not a BDR.