Retail-media network
Monetise every screen and every WhatsApp number.
Turn your mall screens, SMS inventory, WhatsApp number and loyalty audience into a measurable retail-media network for brand advertisers — governed, auditable and ROAS-attributed.
From a business question to a business action
Fundle Brain
Fundle Reach
"Monetise my mall screens and loyalty inventory as one network."
01
Register the
inventory
02
Set the yield-
optimised rate
03
Report lift
back to brands
Your data. Your context. Your next move.
What we measure
The signals that tell you
the programme is working.
Not vanity metrics. The KPIs the retail and mall teams actually watch — reviewed in your account and configured to your business.
01
Monthly media yield
Revenue from the network as a whole
02
ROAS for advertisers
Verified lift against open-web benchmarks
03
In-mall viewability
Verified by proximity attribution
Capabilities
Everything the team needs.
Nothing you don't.
Pre-built, enterprise-ready capabilities, wired into the same Brain that runs the rest of your Fundle stack.
01
Inventory management
- •Unified screen, SMS, WhatsApp and loyalty-notification inventory
- •Yield-optimised rate card
- •Blocks and pacing per advertiser
02
Audience targeting
- •Hyper-targeted by store visits, basket history and dwell patterns
- •Lookalike expansion within mall cohorts
- •Powered by Fundle Brain segmentation
03
Creative management
- •Approve, schedule and traffic creative from one console
- •DPDP-respecting personalised ad copy
- •A/B test variants automatically
04
Attribution & ROAS
- •Store-visit lift and basket-size lift per campaign
- •Loyalty-member-level conversion events
- •Independent brand-lift studies available
05
Advertiser self-serve
- •Brand marketers plan, buy and report themselves
- •Prepaid wallet with GST invoicing
- •White-labelable for mall operators
06
Programmatic yield
- •Automated price-floor optimisation
- •Priority slot allocation for anchor tenants
- •Transparent fill-rate and sell-through
How it works
Your data becomes
your next move.
Connect the relevant systems. Understand the business context. Prepare the action. Learn from the outcome.
01
Register inventory
Add screens, WhatsApp numbers, SMS pools and loyalty audiences.
02
Set the rate card
Fundle recommends a yield-optimised rate card by cohort and daypart.
03
Onboard advertisers
Invite tenants, FMCG brands and agencies into your self-serve portal.
04
Report the lift
Store-visit lift, basket uplift and member-level attribution — automatically.
Integrations
Plays well with your
retail stack.
Pre-built connectors to the POS, ERP, ad and messaging stacks that run Indian retail — and a documented API for everything else.
Use cases
Different teams.
Same Brain.
Everyone from the marketing lead to the mall manager works off the same connected view — tailored to the job they do every day.
Mall operators
Monetise atrium screens and tenant WhatsApp outreach as a single retail-media network. Report ROAS to every advertiser.
Brand advertisers
Reach a mall's most frequent shoppers via a measurable WhatsApp + screen combination. Pay against verified lift.
Example deployment pattern
An anchor-mall operator with four properties
turning under-used atrium screens and loyalty push inventory into a measurable third revenue line.
Illustrative deployment pattern. Your rollout is scoped to your systems and permissions.
Frequently asked
Questions, answered.
No. Reach integrates with every major digital-signage CMS. Existing screens become media inventory in days.
Your next move
See Fundle Reach on
your retail data.
A 30-minute walkthrough tailored to your business. Hosted by a Fundle solutions architect, not a BDR.