Run your entire loyalty programme on autopilot.
An always-on agent that designs tiers, sets earn-and-burn rules, triggers rewards and optimises every member journey using first-party purchase data — no campaign team required.
3.2x
repeat-purchase lift
24/7
autonomous operation
−41%
programme admin effort
Section 01
The business problem
Most loyalty programmes are static: fixed points, generic tiers and manual campaigns that ignore how each customer actually behaves. Members disengage, liability piles up and teams spend their week pulling reports instead of driving loyalty.
Why existing solutions fall short
- Rules are hardcoded once and rarely revisited, so rewards drift out of sync with behaviour.
- Campaign teams can only personalise for a handful of segments manually.
- Points liability grows unchecked because redemption is never actively optimised.
Section 02
How Fundle solves it
The AI Loyalty Agent continuously reads first-party transaction, visit and engagement data, then designs and adjusts the programme in real time — the right reward, to the right member, at the moment it changes behaviour.
01
Dynamic tiering
Automatically models tier thresholds and benefits against margin and behaviour, and rebalances them as cohorts shift.
02
Behavioural earn & burn
Sets and tunes earn multipliers and burn offers per segment to maximise repeat spend while controlling liability.
03
Next-best reward
Predicts the single reward most likely to move each member and triggers it across app, WhatsApp and POS.
04
Liability guardrails
Forecasts breakage and outstanding points, and nudges redemption before liability becomes a balance-sheet risk.
How it works
From data to outcome — the agentic workflow.
Ingest
Unifies POS, app, web and offline signals into a single member profile in the Fundle CDP.
Model
Scores every member for churn risk, CLV and reward affinity on a rolling basis.
Act
Issues rewards, tier upgrades and offers automatically through the channels each member uses.
Learn
Measures incremental lift per action and feeds results back into the next decision.
Business impact & ROI
3.2x
lift in repeat purchase rate
+18%
incremental revenue from members
9 days
to go live on existing data
Integrations
FAQ
AI Loyalty Agent — questions buyers ask.
Does it replace my loyalty team?
No — it removes the manual grunt work (segmenting, scheduling, reporting) so your team focuses on strategy and brand. Humans set guardrails; the agent executes within them.
Can I keep my current points structure?
Yes. The agent optimises on top of your existing rules, or can propose a redesigned structure with a projected impact model before anything changes.
How fast can we launch?
Typically 9 days on existing POS and app data — no rip-and-replace required.
Get started
See AI Loyalty Agent on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.