Fundle
Fundle Agentic AI · Offer Recommendation Agent

The right offer, for the right customer, every time.

Predicts the single most effective offer for each customer and moment — discount, bonus points, experience or bundle — and controls margin so you never over-discount.

+29%

offer redemption

−22%

margin given away

1:1

offer personalisation

Section 01

The business problem

Blanket discounts train customers to wait for sales and erode margin. Yet building truly personalised offers for millions of customers by hand is impossible.

Why existing solutions fall short

  • One offer for everyone over-rewards customers who would have bought anyway.
  • Discount depth is set by habit, not by what each customer actually needs.
  • There is no margin guardrail, so promotions quietly destroy profit.

Section 02

How Fundle solves it

The Offer Recommendation Agent scores every customer-offer pair for uplift and margin, then serves the offer with the best incremental return — and only as deep as it needs to be.

01

Next-best-offer

Ranks all eligible offers per customer by predicted incremental profit.

02

Margin control

Caps discount depth to protect contribution on every promotion.

03

Offer types

Chooses across discounts, points, cashback, experiences and bundles.

04

Real-time delivery

Serves offers at POS, in-app, on WhatsApp and on-site in the moment.

How it works

From data to outcome — the agentic workflow.

01

Score

Predicts uplift and margin for every customer-offer combination.

02

Select

Picks the offer with the best incremental return.

03

Serve

Delivers it through the customer’s active channel.

04

Learn

Feeds redemption and margin outcomes back into the model.

Business impact & ROI

+29%

lift in redemption rate

−22%

reduction in wasted margin

2.4x

promo ROI

Integrations

POS systemsCoupon engineWhatsAppApp pushPayment gatewaysREST API

FAQ

Offer Recommendation Agent — questions buyers ask.

How does it protect margin?

Every offer is scored on incremental profit, and you set hard margin floors the agent must respect.

Can it use my existing coupon system?

Yes — it recommends and the coupon/POS system fulfils, via API.

Does it work offline at POS?

Yes — offers can be resolved at the point of sale in real time.

Get started

See Offer Recommendation Agent on your data.

A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.

A

Abhinav · Fundle.ai

Loyalty & ADSR Expert · Online

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