Plan, launch and optimise campaigns without a campaign team.
An autonomous campaign operator that builds audiences, writes copy, picks channels, schedules sends and reallocates spend to whatever is working — continuously.
−67%
time to launch a campaign
+34%
campaign conversion
5+
channels orchestrated
Section 01
The business problem
Campaigns move at the speed of the marketing calendar, not the customer. By the time a segment is built, copy is approved and a send is scheduled, the moment has passed — and no one closes the loop on what actually worked.
Why existing solutions fall short
- Manual audience building means campaigns fire days after the trigger event.
- A/B testing is limited to a couple of variants and rarely applied at scale.
- Budget stays fixed even when one channel clearly outperforms another.
Section 02
How Fundle solves it
The Campaign Manager Agent turns objectives into fully-built, multi-channel campaigns in minutes — then runs continuous experiments and shifts budget to the best-performing message, audience and channel automatically.
01
Audience synthesis
Builds precise, behaviour-based audiences from the CDP without SQL or waiting on a data team.
02
Generative copy
Writes on-brand subject lines, push, WhatsApp and SMS variants and tests them live.
03
Channel orchestration
Sequences email, WhatsApp, SMS, app push and on-site messages into one coherent journey.
04
Self-optimising spend
Continuously reallocates budget and frequency toward the highest incremental return.
How it works
From data to outcome — the agentic workflow.
Brief
You state the goal (win-back lapsed members, push a new store); the agent proposes the plan.
Build
Audiences, creative and channel sequence are assembled and shown for one-click approval.
Run
Multi-variant experiments launch across channels with automatic frequency capping.
Optimise
Winning variants scale; underperformers are paused; results roll into an executive summary.
Business impact & ROI
+34%
conversion vs manual campaigns
−67%
campaign build time
2.1x
marketing team throughput
Integrations
FAQ
Campaign Manager Agent — questions buyers ask.
Will it send messages without approval?
Only if you allow full autonomy. By default every campaign waits for a one-click human approval before going live.
Does it respect consent and frequency rules?
Yes — it honours DPDP consent, quiet hours and global frequency caps enforced by the platform.
Can it work with my existing ESP?
It orchestrates through your existing email/SMS/WhatsApp providers via API, or uses Fundle-native channels.
Get started
See Campaign Manager Agent on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.