Send sales only the leads worth calling.
Scores every inbound lead and account on fit and intent using behavioural and firmographic signals, routes the hot ones instantly and tells sales exactly why.
+40%
sales efficiency
instant
routing
fit+intent
scoring
Section 01
The business problem
Sales chases every lead equally and wastes time on tyre-kickers while hot prospects go cold. Lead scoring, if it exists, is a static point system nobody trusts.
Why existing solutions fall short
- Manual point rules don’t reflect what actually converts.
- Hot leads sit in a queue instead of being called now.
- Reps get a score with no reason, so they ignore it.
Section 02
How Fundle solves it
The Lead Scoring Agent learns from your closed-won and lost history to score fit and intent, routes high-value leads to the right rep instantly and attaches the reasons and next step.
01
Fit + intent scoring
Combines firmographics with behaviour to predict conversion.
02
Instant routing
Assigns and alerts the right rep the moment a lead heats up.
03
Explainable scores
Shows why a lead scored high and what to do next.
04
Continuous learning
Recalibrates from every won and lost deal.
How it works
From data to outcome — the agentic workflow.
Enrich
Augments each lead with firmographic and behavioural data.
Score
Predicts conversion likelihood and value.
Route
Sends hot leads to the right rep instantly.
Learn
Improves from deal outcomes.
Business impact & ROI
+40%
sales efficiency
+25%
win rate on routed leads
−50%
time on dead leads
Integrations
FAQ
Lead Scoring Agent — questions buyers ask.
Does it need a lot of history?
It starts with sensible defaults and sharpens quickly as your win/loss data flows in.
Will reps trust it?
Yes — every score is explainable, with the driving signals and a suggested next step.
Does it work for account-based selling?
It scores both leads and accounts, supporting ABM motions.
Get started
See Lead Scoring Agent on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.