Definition
Tracking groups of customers who share a common characteristic (e.g., all customers acquired in January 2026) over time to understand retention patterns, migration between segments, and lifecycle behaviour. Fundle's cohort tracking reveals whether one-timers are converting to repeat customers at a healthy rate.
Why Cohort Analysis Matters in Retail
Understanding and implementing cohort analysis is critical for modern retail operations. Brands and mall operators that leverage cohort analysis effectively see measurable improvements in customer retention, revenue attribution, and operational efficiency.
Fundle.ai's platform includes built-in cohort analysis capabilities as part of its AI-powered retail intelligence stack — no additional tools or integrations required.
Related resources
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