01
Indian beauty D2C brand
+32% repeat rate via AI-recommended sample journeys.
Industries
Fundle.ai: Beauty is personal. Beauty loyalty must be too.
AI loyalty for beauty brands. Skin-type personalisation, sample-based loyalty, influencer integration, and social-sharing rewards.
Section 01
The thesis
The problem
Beauty buyers expect product advice, not coupons. Generic discounts erode brand perception. Sample-led discovery is the real currency.
The Fundle approach
Fundle's beauty modules profile skin type, undertone and ingredient preferences from purchases and surveys, then orchestrate sample-based loyalty, expert AI advice and social-sharing rewards.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Skin-profile inference
02
Sample loyalty
03
Influencer affiliate integration
04
Social-sharing rewards
05
Salon partnership
In production
Use cases
What it looks like when this runs in production.
·+32% repeat rate
·4× sample-to-purchase rate
“Loyalty is the only marketing function where the customer raises their hand and asks to be remembered. Fundle exists so that no Indian retailer ever wastes that ask.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
How do you handle ingredient sensitivities?
Member preferences include ingredient allow/deny lists; the recommendation engine respects them.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.