01
"About to Churn" alert
Members who downgrade to At-Risk this week get an automatic win-back journey.
Platform
Fundle.ai: Static tiers describe what was. Dynamic cohorts describe what's about to happen.
AI-powered cohort and RFM segmentation. 11+ dynamic micro-segments, cohort migration tracking, churn risk scoring, behavioural clustering.
Section 01
The thesis
The problem
Silver/Gold/Platinum was a useful framework in 2005. Today, it masks the 11+ behavioural states members actually move through — Champions, Loyal, Potential Loyalists, At-Risk, Hibernating, New, One-Timers, Window Shoppers and so on. Generic tiers waste spend on the wrong audiences.
The Fundle approach
Fundle creates and continuously updates 11+ behavioural micro-segments using RFM scoring plus a multi-dimensional clustering model on 200+ behavioural signals. Migration between cohorts is tracked daily, and every campaign can target a cohort or a custom combination.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Auto RFM quintile scoring
02
11+ live behavioural micro-segments
03
Cohort migration tracking (week-over-week)
04
Custom cohort builder (drag-and-drop)
05
Predictive cohorts: "about to churn", "about to upgrade"
06
Cohort vs cohort comparison reports
07
Activation: publish any cohort to WhatsApp/Push/SMS/ad platforms
In production
Use cases
What it looks like when this runs in production.
02
New-cohort onboarding
Members in the first 30 days get a tailored 5-step nurture sequence.
·11+ live cohorts
·200+ behavioural signals
·Daily cohort refresh
“Fundle exists because Indian retail deserves consumer engagement infrastructure built for India — WhatsApp-native, POS-aware, DPDP-ready from day one.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
How is this different from traditional RFM?
RFM gives a static three-letter score. Fundle uses RFM as one of 200+ inputs to a behavioural clustering model that learns from outcomes.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.