The Problem
Most retail marketing is still spray-and-pray: one campaign, one offer, one send-time, every member. Open rates drop, ROI is unprovable, and the team blames "channel saturation". The real problem is precision — or the lack of it.
The Fundle Approach
Fundle's Precision Marketing engine treats every member as a segment of one. AI selects the right offer (from your catalogue), the right channel (per member preference), the right send-time (per member behaviour), and runs an automatic control group to prove incremental revenue — every single time.
Core capabilities
Everything you need, native — not stitched together from three vendors.
Per-member offer selection (margin-aware)
Per-member channel selection
Per-member send-time model
Auto control-group + incrementality report
Real-time triggers: location, dwell, behaviour, lifecycle
Brand safety + content approval flow
In production
Replace your weekly batch send
One precision journey replaces 4 weekly batch sends with 20× more relevance.
Conversion-rescue at checkout
AI offers a member-specific incentive only when basket-abandonment probability crosses 70%.
Frequently asked questions
Won't precision marketing reduce reach?
Counter-intuitively, it increases effective reach — because relevance lifts opens, clicks and redemptions. Generic blasts have high "delivered" but low "acted on".