The Problem
Bulk coupon codes leak instantly. The same "FLAT20" is on every cashback site within hours, eroding margins and breaking the link between campaign and revenue. Worse: every shopper gets the same offer regardless of whether they need it.
The Fundle Approach
Fundle generates a unique, single-use, member-bound coupon for every targeted customer. The offer is AI-chosen — category affinity, recency, churn risk, predicted lift — and validates instantly at POS or web checkout. Leakage drops to zero; attribution becomes exact.
Core capabilities
Everything you need, native — not stitched together from three vendors.
Unique-code generation at scale (1M+ codes / campaign)
Member-binding: validates only against the issued customer
AI offer selection: best discount/reward per member, capped by margin rules
Multi-channel delivery: WhatsApp, SMS, Email, App, printed receipt QR
POS validation: real-time check at 50+ Indian POS systems
Fraud controls: velocity limits, IP fingerprinting, duplicate-attempt alerts
Real-time redemption analytics: per offer, per segment, per channel
In production
Lapsed customer win-back
Each lapsed member gets a unique offer sized by their predicted reactivation propensity.
Category cross-sell
Fashion buyers get unique footwear coupons calibrated to their basket history.
Mall-wide sale orchestration
Every member gets a unique mix of tenant offers; coalition burn settled in real time.
Frequently asked questions
Will this work with our existing POS?
Pre-built connectors for Pine Labs, Ezetap, Mosambee, Innoviti, Ginesys, LS Retail, GOFRUGAL and Wondersoft. New POS connectors typically ship in 2-3 weeks.
How do you prevent margin erosion?
Offer eligibility is capped by margin rules per SKU/category, and the AI optimises for incremental margin lift, not just redemption rate.