Fundle Platform · Campaign Automation

Every campaign, orchestrated and optimised by AI.

Design, launch and optimise multi-channel campaigns across WhatsApp, email, SMS, app and on-site — triggered by behaviour, personalised per customer and self-optimising on results.

5+

channels in one journey

+34%

conversion vs manual

real-time

triggers

Section 01

The business problem

Batch-and-blast campaigns ignore behaviour, fire on the marketing calendar instead of the customer’s moment, and leave teams stitching together five disconnected tools.

Why existing solutions fall short

  • Point tools for email, SMS and WhatsApp never share a customer view.
  • Journeys are built once and rarely optimised after launch.
  • Personalisation stops at first name and a static segment.

Section 02

How Fundle solves it

Fundle Campaign Automation runs behaviour-triggered, personalised journeys across every channel from one canvas — with built-in experimentation that shifts budget and frequency to whatever performs.

01

Visual journey builder

Drag-and-drop multi-channel journeys with real-time behavioural triggers.

02

Omnichannel delivery

WhatsApp, email, SMS, app push and on-site from one orchestration layer.

03

Always-on experiments

Continuous multivariate testing that promotes winners automatically.

04

Consent & frequency

DPDP consent, quiet hours and global frequency caps enforced by default.

How it works

From data to outcome — the agentic workflow.

01

Segment

Behaviour-based audiences from the live CDP — no SQL.

02

Design

Build the journey and creative across channels.

03

Trigger

Fire on real-time events, not schedules.

04

Optimise

Auto-promote winning variants and reallocate spend.

Business impact & ROI

+34%

campaign conversion

−67%

time to launch

2.1x

marketing throughput

Integrations

WhatsApp Business APIEmail/SMS providersApp pushMeta & Google AdsSalesforceREST API

FAQ

Campaign Automation — questions buyers ask.

Does it replace my email tool?

It can orchestrate through your existing providers or use Fundle-native channels — your choice.

Is it real-time?

Yes — journeys trigger on live events like a purchase, visit or lapse, not overnight batches.

How does it handle consent?

Consent, quiet hours and frequency caps are enforced platform-wide and auditable.

Get started

See Campaign Automation on your data.

A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.

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