The Problem
Most retail teams run 6-12 campaigns a month — drafted in Excel, sent through 3 different tools, with results that nobody attributes back to revenue. The team that should be running 200 micro-campaigns is stuck running 12 generic ones.
The Fundle Approach
Fundle's Campaign Automation runs the entire lifecycle autonomously. AI picks the right audience from 11+ micro-segments, the right channel based on each member's history, the right send-time per individual, and runs automatic A/B variants with control groups for incrementality measurement.
Core capabilities
Everything you need, native — not stitched together from three vendors.
Visual journey builder: drag-and-drop multi-step flows, branching logic, wait conditions
AI audience selection: predict propensity per member, pick top decile per offer
AI channel arbitration: WhatsApp vs Push vs SMS chosen per member, per moment
Send-time optimisation: model trained per member, no manual scheduling
A/B/n variants: automatic statistical winner selection, no spreadsheet stats
Control groups: holdout-based incrementality reporting baked in
Triggered campaigns: webhook, behavioural, lifecycle, location, weather, calendar
Brand-safe content: approval flow, template library, vernacular content
In production
Birthday + first-30-days onboarding
Lifecycle journey nudges new members through their first 3 visits.
At-risk win-back
Members entering "At-Risk" segment automatically get a personalised incentive within 24h.
Mall flash sale
Geo-trigger + dwell-time data sends offers to in-mall members in real time.
Frequently asked questions
How is this different from MoEngage / WebEngage?
Fundle is loyalty-native — campaigns can read points, tier, CLV and segment in real time, and burn or earn points as part of the journey. Pure engagement tools require building loyalty separately.
Is WhatsApp Business API included?
Yes. Fundle is a Meta-approved BSP partner; template approval, opt-in, two-way conversations and broadcast are all included.
Can we run control groups for every campaign?
Yes — Fundle creates propensity-matched control groups automatically. Every campaign report shows incremental revenue, not just opens and clicks.