01
CFO board pack
One-click export: incremental revenue, CAC payback, CLV uplift, points liability movement.
Platform
Fundle.ai: Stop measuring points issued. Start measuring behaviour change.
Real-time loyalty analytics: repeat rate, frequency, ATV growth, CLV, cohort migration, churn risk. AI-surfaced anomalies and natural-language data queries.
Section 01
The thesis
The problem
Most loyalty reports show points issued, points redeemed and member count. None of these prove the programme drives business. CFOs ask "what's the ROI of loyalty?" and the team stalls.
The Fundle approach
Fundle's analytics layer treats loyalty as an instrument of behaviour change. Repeat rate, visit frequency, ATV growth per cohort, CLV uplift, cohort migration between segments, AI-detected anomalies, and a natural-language query interface that lets your CMO ask data questions in plain English.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Repeat-rate engine: 30-, 60-, 90-day rolling rates by segment
02
Cohort analytics: by acquisition month, store, channel, category
03
CLV model: predicted at enrollment, refined every transaction
04
Anomaly detection: alerts when KPI deviates 2σ from expected
05
Store leaderboard: 20+ KPIs ranked across the chain
06
Natural-language queries: "show me at-risk fashion members in Mumbai who spent > ₹10k last quarter"
07
Liability forecasting: points outstanding, projected burn, breakage estimate
08
Incrementality reports: per-campaign and programme-wide
In production
Use cases
What it looks like when this runs in production.
02
Store ops weekly review
Top-/bottom-10 stores with AI-generated commentary on root causes.
03
Cohort retention deep dive
Why did the Jan-2026 cohort outperform Dec-2025? Drill from RFM to category to channel.
·100+ behavioural signals per member
·11+ live micro-segments
·Sub-second dashboard refresh
“Fundle Agentic AI doesn't suggest the next campaign. It runs it, measures it, and self-corrects — the way a senior CRM head would, at 100x the speed.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
Is this a BI tool?
No — Fundle has BI built in, but it's a loyalty intelligence platform. Models know loyalty constructs (tiers, points, redemption) natively, so reports are accurate without modelling.
Can we connect Looker / Tableau / Power BI?
Yes — analytical warehouse access via Snowflake/BigQuery sync. But most teams stay in Fundle because the loyalty constructs are native.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.