Enterprise loyalty, CRM and engagement.
The institutional loyalty + CRM platform powering retailers, brands, malls, banks, hospitality, healthcare and airlines.
1.33Cr+
Loyalty members
912
Stores connected
₹2,329Cr+
GMV tracked
500+
POS integrations
Section 01
What it is
Real-time points, tiering, rewards, gamification, referrals, coupons, offers, journeys, CRM and engagement — across earn-and-burn, cashback, coalition, membership and subscriptions.
Used by
Section 02
Capabilities
Everything Fundle Loyalty ships with.
01
Points · Tiers · Rewards
Real-time accrual and redemption across 500+ Indian POS terminals.
02
Gamification & referrals
Badges, streaks, challenges, refer-a-friend — engineered for habit-loop.
03
Receipt scanning
AI-powered bill OCR for indirect channels, marketplaces and offline-only brands.
04
Coalition loyalty
Multi-brand coalitions, mall-wide programmes, partner cashback networks.
05
Mobile wallet & cards
iOS/Android wallet, virtual cards, QR-based identity at POS.
06
Journeys & CRM
Multi-step lifecycle journeys, lifecycle CRM, dynamic segmentation.
Section 03
Better together
Pairs naturally with the rest of the ecosystem.
Fundle’s six products are designed to compound — start with one, layer the next.
Ask your customer data anything.
Fundle Brain
The AI loyalty and customer intelligence engine — an AI analyst, strategist, campaign manager and consultant in one.
India's shopping rewards ecosystem.
Fundle Experiences
The consumer-facing rewards marketplace. 270+ premium brands, 10-second delivery, redeemable via WhatsApp, web and app.
The marketplace for India's malls.
Fundle Reach
Retail media + Space-on-Hire marketplace. 3,759 live ad spaces across 123+ premium malls and 47+ Indian cities.
Get started
Bring Fundle Loyalty into your operating cadence.
A working session with the Fundle team — see exactly how this fits your brand, mall or programme.