01
D2C beauty brand
-35% CAC; 1.4× LTV in 6 months.
Industries
Fundle.ai: D2C wins on retention. Loyalty is the retention engine.
AI loyalty for direct-to-consumer brands. Subscription rewards, referral loops, lifetime-value optimisation and retention-led growth.
Section 01
The thesis
The problem
D2C CAC has tripled in three years. Retention math is the only path to profitability. Standard rewards programmes don't move the needle.
The Fundle approach
Fundle's D2C stack: AI subscription nudges, referral loops with viral coefficient tracking, post-purchase journeys and LTV-driven personalisation.
Section 02
The capabilities
Everything you need — native, not stitched together.
01
Subscription nudges
02
Referral loop tracker (k-factor)
03
Post-purchase journey
04
LTV cohort optimisation
05
WhatsApp commerce
In production
Use cases
What it looks like when this runs in production.
·-35% CAC
·1.4× LTV uplift
“The Indian retail brand of 2030 will be defined by how well it knows its top 5% — and how fast it can act on that knowledge. Fundle is that operating layer.”
Vineet NarangCo-founder, Fundle · LinkedIn
Questions
Most asked
The questions enterprise loyalty teams ask first.
Does it work with Shopify?
Yes — native Shopify connector; rewards, points, tiers and journeys all activate in Shopify checkout and email flows.
Continue exploring
Next step
Ready to see Fundle in action?
A 30-minute working session with a Fundle loyalty strategist and a solutions engineer — tailored to your brand or mall.