High-frequency loyalty for the highest-frequency category.
Weekly-shop behaviour, basket-level intelligence and margin-safe personalised offers for supermarkets, hypermarkets and grocery chains across India.
weekly
purchase cycles
SKU-level
basket intelligence
+14%
basket value lift
Section 01
The business problem
Grocery runs on wafer-thin margins and weekly habits. Blanket discounts destroy profitability, while a shopper switching one store away is rarely noticed until months of baskets are lost.
Why existing solutions fall short
- Flat % discounts give margin to shoppers who were coming anyway.
- Category managers and CRM teams work from different data.
- Missed-week signals are invisible without basket-cycle models.
Section 02
How Fundle solves it
Fundle models each household's shopping cycle and basket composition, flags missed cycles within days, and issues targeted category offers funded by brand partners — protecting frequency and margin at the same time.
01
Basket-cycle detection
Per-household frequency baselines catch defection within days, not quarters.
02
Category-level offers
Personalised offers by category and brand, co-funded by FMCG partners.
03
Brand-funded rewards
CPG brands sponsor offers targeted on real purchase behaviour.
04
Private-label push
Affinity models identify switchable baskets for private-label growth.
How it works
From data to outcome — the agentic workflow.
Capture
POS integration links every basket to the household.
Model
Cycle, basket and category models run continuously.
Engage
WhatsApp offers fire on missed cycles and category gaps.
Monetise
Brand-funded campaigns turn the base into a media asset.
Business impact & ROI
+14%
basket value
−22%
household churn
new
brand-funded revenue
Integrations
FAQ
Supermarkets & Grocery — questions buyers ask.
Can offers stay margin-safe?
Yes — offer depth is bounded by category margin rules, and brand co-funding shifts cost off your P&L.
How fast is defection detected?
Missed-cycle alerts typically fire within 3–7 days of a skipped weekly shop.
Does it handle multiple formats?
Yes — hypermarket, supermarket and express formats share one member view with format-aware baselines.
Get started
See Supermarkets & Grocery on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.