Forecourt-to-store loyalty for fuel and convenience networks.
Convert fuel transactions into convenience-store baskets, run fleet programmes and drive station-network preference with high-frequency engagement.
2–3x/wk
visit frequency
forecourt→store
conversion engine
fleet
B2B programmes
Section 01
The business problem
Fuel is the most frequent retail transaction in India and the least engaged — customers choose stations by geography alone, and the high-margin convenience store watches fuel customers drive away.
Why existing solutions fall short
- Fuel-only points fail to change station choice meaningfully.
- Forecourt customers are never converted into store shoppers.
- Fleet and B2B fuel buyers are managed on spreadsheets.
Section 02
How Fundle solves it
Fundle links the fuel transaction to store offers in real time — fill up, get a WhatsApp offer for coffee or groceries before leaving the forecourt — while fleet dashboards bring B2B volumes into the same engagement engine.
01
Forecourt-to-store
Fuel purchase triggers instant store offers while the customer is on site.
02
Network preference
Streak rewards build habit toward your stations on regular routes.
03
Fleet programmes
B2B accounts with driver-level tracking and consolidated billing.
04
Partner rewards
FMCG and QSR partners fund offers redeemed at the store.
How it works
From data to outcome — the agentic workflow.
Fuel
Transaction captured at pump POS or payment terminal.
Trigger
Real-time store offer lands on WhatsApp.
Convert
Redemption measured forecourt-to-store.
Habituate
Streaks and fleet programmes lock in network preference.
Business impact & ROI
+24%
forecourt-to-store conversion
+11%
fuel volume from members
new
partner-funded offer revenue
Integrations
FAQ
Fuel & Convenience Retail — questions buyers ask.
Does it work across franchised stations?
Yes — dealer-operated stations join the network programme with per-station settlement.
How fast is the store offer?
Within seconds of the fuel transaction — the customer is still on the forecourt.
Can fleets restrict driver benefits?
Yes — fleet rules separate business fuel value from driver personal rewards transparently.
Get started
See Fuel & Convenience Retail on your data.
A 30-minute working session with the Fundle team — mapped to your brand, mall or programme.